Spring is here. There is a beautiful celebration in Soho to celebrate the best of the season. The ‘100 Women Mission’ is taking over an interactive experience for CLAIROL Nice ’N Easy’s first-ever pop-up (579 Broadway) to ring in the season.
As a part of CLAIROL’s mission to unlock confidence and fearlessness in women in their new #ColorFearlessly campaign, they have a 10-day pop-up where women and men can use MyShade technology to trial hair colors, interact with products and receive samples from the Nice ’n Easy line. This past week dozens of women from the campaign were onsite to encourage others to join them and celebrate confidence with a 100 women strong photo message.
“Taking the fear out of coloring liberates women to express themselves in new ways. We heard from women who colored they’re now more comfortable speaking out, going after their dreams and overwhelmingly feel more positive about their appearance,” says Rosi Ajjam, SVP Retail Hair at Coty, and the architect of CLAIROL’s recent redesign. “Beauty today is all about celebrating what you love about your look, but women are still hesitant to try at-home color because of real concerns about damage, allergies and unnatural results. By allowing women to color fearlessly we’re taking away barriers and opening up a new world of transformation and self-expression.”
Women of all ages want to feel fearless and confident in all aspects of their lives – from their appearance to their career — and one might assume that life experience builds this confidence, but studies show that confidence actually becomes more difficult with age. A 2017 study found 48% of women over 35 feel less confident about their appearance than they did a decade ago, and 83% felt this affected their self-image*. Since CLAIROL brought hair color to the masses in the 1950s, we have had a long history of supporting women’s confidence and have been on a mission to help women feel liberated and free to live their truth — from our “Does She or Doesn’t She?” campaign to our most recent campaign with Tracy Norman. Today, CLAIROL is proud to share our mission to unlock confidence and fearlessness by showing women the smallest change can be a confidence boost. The world and the women in it have changed dramatically since Clairol first landed on shelves. And just as women are changing, Clairol is changing, too. With the re-launch of the iconic Nice’n Easy line, CLAIROL addresses the fears around coloring at home and wanted to empower women to take control and make a positive change for themselves. We worked with 100 women to invite them to try out new Nice’n Easy Color Care and see how coloring affected their confidence. The results were astounding, with 85% of women claiming they felt more confident after coloring. Check out Clairol.com to see firsthand the immediate impact of coloring fearlessly.
The lounge will be open until April 1. Be sure to stop by today.