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2018 Golden Globes – Social Media Data from an Historic Hollywood Night

2018 Golden Globes – Social Media Data from an Historic Hollywood Night

Oprah Winfrey’s stirring and powerful acceptance of the Cecil B. DeMille Award delivered the peak buzz on social media. She honored the past – like the late civil rights hero Recy Taylor. And made us hopeful for the future – when no one has to say #MeToo.

The Golden Globes addressed sexual harassment and gender inequity. Social media analytics experts at Talkwalker gathered metrics on last night’s ceremony, dominated by messages of solidarity with people who have been victims of sexual abuse. It gave the community an opportunity to champion Time’s Up – Hollywood’s new initiative to get victims of sexual harassment in low-income jobs legal help, and push anti-harassment legislation.

The 2018 Golden Globes were the first, major awards show since the national reckoning over sexual harassment.

Sadly, men are just as much victims and that needs to be addressed. Also income brackets do not prove a barrier between being abused or not. In most times if a person comes from money they are dismissed as having too much.

3.3 million tweets for Golden Globes over Jan 7 and early hours of Jan 8

473.9k mentions of #TimesUp

178.5k mentions of #WhyWeWearBlack

174.3k mentions of #MeToo

Top #TimesUp tweets from:

Justin Timberlake https://twitter.com/jtimberlake/status/950136611391471616

Emma Watson, why we wear black

Emma Watson

Emma Watson https://twitter.com/EmmaWatson/status/950140126591504384

Ava duVernay https://twitter.com/ava/status/950207306112708609

Mark Ruffalo https://twitter.com/MarkRuffalo/status/950011960199974919

Andrea Chalupa https://twitter.com/AndreaChalupa/status/950215871200456705

Top tweets overall

Milly Bobby Brown https://twitter.com/milliebbrown/status/950161964482940928

Golden Globes Official https://twitter.com/goldenglobes/status/950209620030627840

Justin Timberlake (see previous)

The most used emojis were heart symbols with the standard red heart getting slightly more mentions than the black heart which became a symbol of the #TimesUp movement on the night.

Red Heart – 71.7k uses

Black Heart – 65.7k uses

Most influential voices on Twitter around the Times Up movement on the day were:

Ava du Vernay – 9 tweets, 81.3k engagements

Reese Witherspoon – 7 tweets, 64.5k engagements

Justin Timberlake – 2 tweets, 63.5k engagements

Alyssa Milano – 27 tweets, 62k engagements

Emma Watson – 1 tweet, 47.5k engagements

 

Talkwalker (www.talkwalker.com) is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s state of the art social intelligence platform monitors and analyzes online conversations on social networks, news websites, blogs, forums and more, in over 187 languages. Its 1500 servers process posts from 150 million websites every day.

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Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email: suzanna@t2conline.com

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