More people are shopping online every day for things they use all the time. From food to clothing, shoes to jewelry, you can get nearly everything online you once got at the mall without ever leaving home. In a matter of days, or sometimes hours, it will be delivered to your home.
Why is this such a growing trend? Here are 5 key benefits to shopping online.
Let’s face it, ordering something in your pajamas while sitting at your computer keyboard and having it delivered to your door later has a certain appeal. We have all done it for pizza and wished we could do it for breakfast and other meals. Even this has become a reality with programs like Uber Eats, where a driver can pick up nearly anything from a nearby restaurant and deliver it to you.
When it comes to other items besides food, like ordering everything from jewelry to laundry soap. the same principle applies. Without going out to battle the shopping crowds at all, you can simply wait for a package to show up on your doorstep.
In some markets, programs like Amazon Prime deliver items the same day, and other retailers are experimenting with similar programs.
One disadvantage every brick and mortar store has is that they have to pay overhead for that store: rent, keeping the lights on, employees, and storage space. You can be assured that they are passing that cost along to the customer.
This is why often you can find much better prices for the same items online. That retailer does not need a store or employees, so has a much larger profit margin to work in to offer you discounts. You can reap those savings with comparison shopping and watching for coupons or sales. For instance, if you were looking for a cheap engagement ring, you could easily find one online.
Return and Guarantee Policies
Most online retailers who sell things you would normally try on in a store or want to physically look at before you purchase have generous return and guarantee policies. Of course, be sure you check the site and see what those are before you order.
There are even some subscription services like Stitch Fix for women and Bombfell for men that will send you clothing and let you try it on and see if you like it. You return what you don’t, and only pay for what you keep.
Other retailers like online shoe stores have advanced apps that measure your foot exactly and guarantee you a better fit than you would get if you went into a store. You can return shoes anytime that do not meet your expectations.
These generous policies mean you can try on items in the privacy of your own home to see if they will work for you.
It used to be that much of what you bought online was cheap, and that still can be true. If a deal seems too good to be true, it probably is. However, many businesses now understand that users expect the same quality or higher from items they bought online as the ones they would purchase in person at a store.
This means you can find brand name, high quality items for a lower price than you can if you go shopping, and you never have to leave the comfort of your own home. Even items that are not common brand names know that for the price you pay, you expect quality and excellence.
A word of caution here though: for every quality item and manufacturer out there online, there are also items that are of lower quality. Be sure to read reviews of both the product and the website before you make your purchase.
One of the number one advantages to shopping online is privacy. Trying to surprise your loved one with a gift? Ordering it online offers a certain level of privacy, as it arrives in an anonymous box with your name on it.
The other aspect of this is that online retailers do protect your credit card and other data relatively well even if you don’t use something like Visa Checkout, Apple Pay, or PayPal.
Shopping online has a number of benefits. These are just five of the most common. So get to shopping!