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5 SaaS Apps Any Small Business Should Have

5 SaaS Apps Any Small Business Should Have

Small businesses and companies are increasingly using Software as a Service (SaaS) applications to optimize vital workflows and automate daily tasks. You can browse the Financesonline list of software to select a suitable SaaS solution for your company’s needs. New cloud offerings are being introduced every day and you may be confused about which ones to choose. To help you, we provide the lowdown on five useful systems that can do wonders for your small business.

  1. BambooHR

BambooHR is an easy-to-use yet advanced alternative to using manual spreadsheets to manage employee information. The app integrates with payroll and applicant tracking services, and the vendor offers scalable pricing packages to suit any budget.

BambooHR offers self-service options that employees can use to update and review personal information on their own as well as request leaves and time offs. Administrators can make use of a range of customizable reports as well as APIs to import data from third-party solutions. Top features include smart reminders, performance management, controlled access, centralized employee database, and employee onboarding.

  1. Kissmetrics

Kissmetrics provides information about your website visitors and how they engage with the content on it. Thus, it is a useful app that businesses can use to contact target audience segments and get new users.

Kissmetrics offers a range of customer conversion and data visualization features that you can utilize to learn which elements work on your website and which are ineffective. The platform also helps you to engage visitors and buyers with personalized interactions including newsletter signups and unique banners. Key features include data export, unlimited customer profiles, and unlimited retention, cohort, and funnel reports.

  1. Gusto

Gusto is a robust SaaS solution that combines payroll, compliance, and benefits administration tools in a single package. The app has been created for small businesses in the US and makes it simple for these firms to manage their employees’ core HR requirements.

Gusto has become a leading payroll provider in the industry thanks to its robust automation features, simple subscription model, and integration with worker’s insurance and health plans. Main features include unlimited payroll, digital paystubs, digital signature, detailed payroll reports, and lifetime accounts.

  1. CartHook

E-Commerce businesses face the big issue of cart abandonment which can amount up to 68% in many cases. CartHook addresses this problem by getting the email IDs of abandoning visitors. Then, the app automatically creates a targeted email campaign to bring these potential shoppers back to your e-Commerce website.

CartHook claims that businesses can increase revenue by a good 11% by using its features. This solution can be easily set up to integrate seamlessly with a range of leading shopping systems. Its clear dashboard view offers visibility on insightful metrics such as recovered carts and recovered revenue.

  1. Zirtual

Busy entrepreneurs need a personal assistant who can handle tasks such as coordinating with partners and vendors, arranging travel plans, scheduling meetings, answering emails and more. But small business owners may find it unaffordable to hire the services of a dedicated personal assistant.

This is where Zirtual steps in as it connects business owners to virtual assistants who can manage their administrative work. Prices start at a reasonable $398/month. This service can boost the productivity of busy entrepreneurs as they can outsource their routine daily tasks to a professional third party and focus on important business issues.


These are only five useful solutions in the large and growing SaaS pool. Top SaaS vendors are going on-demand and virtual, and their innovative systems can be used by small businesses to grow faster and work smarter. If you are using any other SaaS application, please share the details of how it is helping to boost your company’s efficiency and productivity.


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