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Ask Sam

Ask Sam: Nolcha Shows New York Fashion Week Part 3 Just In Case

Ask Sam: Nolcha Shows New York Fashion Week Part 3 Just In Case
Just in Case

Just in Case


Just in Case


Just in Case


Justin, Yu-Ying Chou, the winner of the 2015 ELLE New Talented Award of Taiwan and the 2016 Men’s Uno Next Asian Top 5 Fashion Designers is a well-known Taiwanese fashion designer who incorporates both western and Chinese elements in his at-times conflicting esthetic. “Today meets yesterday, East meets West” is a concept that is always evident in each season’s designs. Just as the designer himself says: “Just In Case is a label that does not need too much explaining, whether you are Chinese or Western, you will understand the symbolism in the clothing I designed and will smile and listen carefully”.

After having trained as a men’s and a ladies’ fashion designer in Milan, he graduated with an MA from the Domus Academy, Milan in 2005 and presented his men’s label “Just in Case” at the Tokyo Fashion Week in 2013, 2014 and 2015.

Aside from designing his own label, Justin is also the designated designer of many notable stylists and celebrities and his work can be seen on many concert productions and large-scale fashion shows, due to his distinctive style, he is often offered collaboration opportunities and is considered an up and coming star designer in the industry. He quietly designs a humorous, personality-filled cult label that he always produces with handmade details and only shows to the public when he feels like it.

Just in Case


The corporate vision for our brand- Just In Case is to be known as one of the most impressive Chinese street style brands, creating unique style mixed with street style and Chinese-crafted details, that can be seen all around the world.

Just in Case


Street Style mixed with traditional Chinese elements and punk details.

 Just in Case


My fashion design philosophy has been influenced by Roland Barthes and Martin Margiela, two of the greatest thinkers in fashion who always remind me to find another way to break up the rules of fashion.



Fashion Sucks.  A strong personality doesn’t have to be fashionable but being fashionable alone won’t give you personality.



G-DRAGON because he represents the philosophy of [Breaking the rules] which is just what I always try to do in my designing.



Just in Case

Just in Case

Ask Sam

Samantha von Sperling is a lifestyle guru who has spent her entire career going above and beyond to help her clients achieve their goals. “When asked what I do, I will tell you that I “Spit shine” people and things for a living. My arsenal of expertise helps smooth out the rough spots, whether it’s your look, the space you inhabit, or how you interact with the world around you. Our goal is to help you feel more comfortable in your skin and confident in your ability to handle any social situation with panache! Keen insight and fresh perspective is the first step to attaining your goal. Everything in life at some level is a matter of packaging and a game of seduction, a new job, a step up a ladder, the winning over of clients and friends or the conquest of your desire. Tell me what you want, what you need, even if it seems trivial, personal or impossible. If I can’t help you, I’ll tell you. If I can, it shall be done.” Samantha was raised in a sophisticated family where entertaining international guests was de rigueur; refined manners, elegant dress, proper posture, the art of conversation, and ballroom dancing are second nature to her. Her education is a continuation of a lifelong passion for the arts and a foundation for her business. Armed with a degree from New York University in Educational Theatre with a concentration in Speech Communications – also a classically trained ballroom dancer and actress – von Sperling set out the offer the world a new approach to the old concept of finishing. She uses her diverse talents through innovative group seminars or with one-on-one consultations. By utilizing all her skills and training, von Sperling has fulfilled requests from royal families, diplomats, politicians, celebrities, CEOs, companies big and small, regular joes, and soccer moms. Ms. von Sperling has appeared in print publications such as The New York Times, TIME Magazine, O The Oprah Magazine, Bloomberg Businessweek, and The Wall Street Journal, to name a few. She appears as a guest expert on numerous television programs, and currently contributes as ImageGal for and writes her own column, “Ask Sam” for Time Square Chronicles which she counts amongst her great joys in life. Samantha von Sperling from POLISHED Social Image Consultants has been on the forefront of the image consulting industry for a decade, helping to bring out the best in you – from the boardroom to the ballroom.

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