Dunkin’ Brands Group Inc. pays $3.6 million a year for a digital sign where fans send images to the company’s Facebook page. Anheuser-Busch InBev pays $3.4 million to display their wares. Count in Sony Corp. and News America, to pay a shared $4 million a year. News Corp . owns News America and Dow Jones & Co., publisher of The Wall Street Journal, also rents sign space on the building.
The Walgreen Co. store on the bottom three floors, helps this mostly empty building make $495 million, more than twice the sale price than a larger 31 filled up building downtown.
One Times Square is a cash machine that reflects tourism. destinations. More than 100 million pass through the Times Square a year. The rates for their signs are roughly double.
Chelser, an analyst at Deutsche Bank AG.
Small-market billboards typically rent for $1,000 to $2,000 and larger digital signs take in $2 million to $4 million a year, or more.
As the fiscal cliff looms maybe the president and congress should of taken over a couple of buildings and used this lucrative business for paying off the debt