They’ve been renting billboards and sponsoring the New Year’s Eve ball drop now Coty, is opening up in Times Square, with its first-ever Cover Girl store at the Crossroads of the World. The store will include a section for manicures and makeovers.
On May 4, Coty leased the five-story building (four stories plus basement) at SL Green Realty Corp.’s 719 Seventh Avenue at the corner of West 48th Street, also known as 30 Times Square. The 10,040-square-foot deal is for 10 years, and will be a flagship location. The deal includes 5,800 square feet of the building’s LED billboards.
The Cover Girl store makes sense because it’s a brand that sells its products in department stores, which are closing.
The Cover Girl store is expected to open this year.