Image optimization has numerous benefits to a website such as reducing the load time and attracting web users. While using an affordable seo advertising company, image enhancement is just one of the many solutions you get. But, whether you trust an SEO expert to do this to your website or do it yourself, you need to understand the tips that can help you in optimizing the images. Read on to see what we have prepared for you.
Use of Image Titles
Use of image titles is not something new to the SEO world. However, it is usually overlooked by most website owners and digital marketing experts. It is not good to make the assumption that Google no longer uses image titles as a way to recognize the website. The image must be relevant to the title, and its naming should also be appropriate.
A good example is when placing an image on a post about pet food. The title of the image should read ‘Pet Food’ instead of the name assigned by the camera while taking the photo. With this, you can be sure there will be a difference in how Google will handle the image.
Use of Alt Tags
These have been around since the introduction of HTML 2 in 1995. However, they suffer the same fate as image titles because people think that search engines no longer use alt tags. Wrong! Search engines have full use of image optimization because the crawlers and spiders still consider alt tags while ranking websites.
A caution while dealing with this is not to use the keywords as your alt tags. It is an old strategy that no longer works, especially with Google’s search engine. Make sure they are descriptive of the image.
Use of Relevant Images
Google uses machine learning to rank websites. For many years, it has been advancing its capability to read and understand how relevant images are to the content. Placing irrelevant images is risky today because it can lead to having your website penalized if not poorly ranked. According to Google experts, a relevant image tells them that your content can be read and shared with people. Also, such content is worthy of being used in their search engine results.
Use of Proper Image Size and Format
The size of the image determines how the content on that page will load. Some experts have done research and concluded that even an extra second of load time will cost someone a lot of money. Users want clear and fast-loading images. So, the size you use will have a direct effect on this. Also, pay attention to the image format considering that JPG and PNG are the ones used. Check what pros and cons each has and how they will affect your site before choosing.
Use of Image Keywords
How many people bother to enhance these anyway? Very few people and SEO experts will take their time to enhance the images. All you need is to access the details option of the images, and you can edit as required. Filling in the right keywords alongside the title and alt tags puts you at a greater advantage.
With image optimization as your focus, you will be one step ahead of the overall web SEO efforts. In fact, you stand a better chance of having your website highly ranked and of receiving more traffic.