Film Studio Let It Ripple today announced the first-ever 50/50 Day with thousands of events around the globe in companies, schools, museums, and homes – wherever people already gather – all screening the same film and joining an interactive worldwide LiveCast Q&A featuring prominent thought leaders talking about gender imbalance in different parts of society. Scheduled for Wednesday, May 10, 2017, 50/50 Day is a revolutionary global initiative based on the unique model of another global day the team founded, Character Day, which last year had over 93,000 screenings in 125 countries and all 50 states. This time, they are taking on gender equality.
Spearheaded by Emmy-nominated filmmaker, thought leader and founder of The Webby Awards Tiffany Shlain, 50/50 Day goes far beyond politics and boardrooms, to explore how a more gender balanced world is better for everyone.
- Screen Let It Ripple’s acclaimed 20-minute film “50/50: Rethinking the Past, Present, and Future of Women + Power.” that examines the 10,000-year history of women and power – from heartbreaking setbacks to tremendous triumphs to the moment in which we now find ourselves looking toward the future at what it’s going to take to get to 50/50.
- Use free printed discussion kits that include the poster “Getting to 50/50 for organizations, companies and schools” and 48 discussion cards for all environments and all age groups.
- Tap into a 24-hour global LiveCast Q&A that brings together thousands of film screenings and prominent leaders from extraordinarily diverse perspectives; topics will center on achieving a more gender-balanced world in all segments of society – business, politics, culture, society, home, et al.
“50/50 Day is about bringing this conversation about the benefits of gender equality to where the change needs to happen – in businesses, institutions, schools, homes, and in a very entertaining and accessible way so everyone can both engage with the subject and take ownership to move things forward. We need to both feel the strength of all that we have achieved, and double down on our efforts of what needs to happen to truly get to a more gender balanced world,” said Tiffany Shlain, co-founder of 50/50 Day and founder of the Webby Awards. “We provide the film, the discussion kits and link all the screenings together with a global Q&A online that provides an exciting framework for the day.”
There are more than 3,400 screenings scheduled so far with public events taking place at spaces like The National Museum of American Women in the Arts in DC, The Leonardo Museum, events in Stockholm, London, Canada and many more. Refinery29, LucasFilms, and British Airways (which will be featuring the 50/50 film on their flights) are also confirmed to participate, along with organizations spanning the top tech companies, museums, schools, universities and libraries, as well as homes around the world.
Many prominent leaders will be participating in 50/50’s LiveCast Q&A that all screenings can tap into to watch and ask questions. The list of speakers is available at http://www.letitripple.org/films/50-50/5050-day-speakers/. Everyone is welcome to create their own distinctive event at any time of the day and in any place on Wednesday, May 10, 2017.