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Here’s Why Your Business Needs Email Verification

Here’s Why Your Business Needs Email Verification

Email marketing has caught the attention of many big and small businesses out there. If we take a closer look at anyone’s “Promotions” inbox segment, we are going to find emails from all kinds of companies that they subscribed to. Newsletters, discounts or just informative articles – they are all means for business owners to stay in touch with their potential customers.

If you are running a business, we bet you too must have given email marketing a thought. If not, let’s take a look at the advantages it provides:

  • Email marketing lets you interact directly with your customers
  • It offers you the opportunity to communicate targeted information
  • It is a mass tool, and yet, it can be personalised with minimal efforts
  • It gives your consumer a new window to interact with you and offer you their feedback.

While all of these advantages mean great business opportunities, there is one roadblock when it comes to email marketing. It is difficult to verify email addresses and be sure that your email list is healthy.

Services offered by a good email validator

An email verification system provides a variety of services that will take your email marketing to a higher level. The features you have access to are:

  • Email Bounce Detection
    Many times, your email marketing efforts are in vain because the emails you send end up bouncing. One of the reasons is that you have lots of invalid email addresses in your database. With a tool like this you can verify email accounts and ensure that all the invalid ones are removed.
  • Email Abuse and Spam Track Detection
    No one likes spammers. They can change the look and feel of your inbox and really irritate you. With the advanced options offered by ZeroBounce one can easily get rid of these problems.
  • Email Data Append
    This very cool feature adds missing data about your subscribers. It is very easy to detect the first name, last name, region or even gender and country when the registration IP is provided.

Things to look for when choosing a email verification system

One needs to be careful when choosing any vendor they want to do business with. When you are looking for an email verifier are, you can check the following aspects:

  • The kind of brands and businesses they are associated with
  • Testimonials and reviews from previous customers
  • The pricing structure and affordability of the service
  • The options and combination of services being offered

Email marketing is here to stay and it is gaining popularity as it can defnitely be of help to any business. In today’s marketing landscape, it is very important to reach out to the right customer at the right time. This can further be accentuated by deploying tactics that will help you stand out. Use sophisticated tools and ensure you are taking all the measures to make the most of your marketing efforts today!

 

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