Cosmetic surgery is currently one of the most talked about industries in the world, and with a number of people in the media talking about the impact of cosmetic surgery and people seeking that celebrity/Hollywood look, there’s a lot of different things to consider. Research has shown that the number of cosmetic surgery procedures in the UK actually fell by a whopping 40% in 2016, and while the number in America is rising with the American Society of Plastic Surgeons 2016 Plastic Surgery Statistics report showing that 17.1 million procedures were performed in the US (a 3% rise from 2015), the industry as a whole seems to be rather stagnant. However, there seems to be a number of reasons for why this is happening, from analysts suggesting that social media is having an impact, to the switch of focus to minimally-invasive procedures which are now being carried out in a number of locations around the world. Here, we’re taking a closer look at whether or not the demand for cosmetic surgery is on the rise, and what is impacting the industry as a whole.
One of the major considerations in the cosmetic industry that could be impacting the industry is the rising costs. In the UK and America, cosmetic procedures are staggeringly high, meaning people are beginning to look at alternative options, generally leading them abroad. There are a number of leading countries around the world that offer cosmetic procedures in safe, secure and excellent health care environments. For example, some people might seek a Turkey nose job, because they know that they’re going to get excellent standards of healthcare with some of the best surgeons in the world, but at a fraction of the cost due to the government’s investment in that particular industry. While plastic surgery levels are on the rise, people are turning to less traditional methods.
While there has been a push on social media in regards to targeting younger people with cosmetic surgery which has received a lot of negative press, some analysts believe that the reason for the drop-in plastic surgery procedures in the UK throughout 2016 was down to ‘relatable’ social media celebrities. People like Zoella who are more natural looking, less make-up heavy, yet beautiful celebrities could be making a huge impact on the way people view themselves and the standard of beauty. This is moving away from the celebrity style of plastic surgery and Botox, instead looking at more natural results, which could also be seeing a rise in minimally-invasive procedures, which is impacting the cosmetic surgery industry.
Invasive vs. Minimally-Invasive
One of the biggest differences that the industry has seen as a whole is the switch from invasive procedures to non-invasive treatments like dermal fillers. There has been a huge increase in the number of Americans in particular who are looking to non-invasive procedures, and a lot of this could be due to the cost of the invasive procedures continuing to fluctuate and grow. Non-invasive procedures are generally better when it comes to down-time too, as there is generally minimal downtime needed when it comes to recovering from these types of procedures. While the demand for cosmetic surgery appears to be on the rise, it appears to be the push of minimally-invasive procedures that is pushing this.