New York Fashion Week at Kia STYLE360 had a big launch today with Studio 189 by Rosario Dawson and Abrima Erwiah.
A-List Communications is producing the annual beloved event and includes a veritable who’s who among the fashion, design and entertainment industries, like Eva Longoria, Kristin Cavallari and Andy Hilfiger, just to name a few.
The line was advantageous and showed appreciation for supporting the local communities where the clothes are made.
It is the third year of the company’s partnership with Kia Motors (www.Kia.com), the title sponsor of the Kia STYLE360 experience and it is better than ever.
In addition to hosting the event space, this year Kia will showcase their own design prowess through an up-close look at the all-new 2018 Kia Stinger, a head-turning fastback sports sedan penned by automotive industry icon Peter Schreyer. As a modern interpretation of a gran turismo, the Kia Stinger was honed on Germany’s legendary Nürburgring circuit and promises to be the highest-performing production vehicle in company history. The Kia Stinger will be offered with multiple engine and drivetrain configurations when it goes on sale in the U.S. later this year.
In addition to Kia, ChapStick® the experts in lip care (www.chapstick.com), has also renewed sponsorship to present the expansion of the ChapStick® Total Hydration Moisture + Tint Collection, which now features four new shades – Hello Bordeaux, House Red, Pink Nude and Flaunt It Fuchsia. In celebration of the expanding Moisture + Tint collection, ChapStick® will step in as the official cosmetics partner and utilize Fashion Week lead makeup stylist, James Vincent, to prep the models’ lips for the runway throughout the week. Fashion show guests will also be invited to stop by the ChapStick® lounge where they’ll be able to try out new ChapStick® Total Hydration Moisture + Tint shades, create a custom GIF and charge their mobile devices.
Other renewing sponsors generously supporting the September 2017 season include Not Your Mother’s® hair care (www.nymbrands.com), who will style all fashion shows by lead hair stylist Michele Carrillo and her NYM branded professional-stylist team. California award-winning wine producer, Line 39 Wines (www.line39wines.com) by O’Neill Vintners and Distillers returns as well and will pour its fine selections of varietal wines and new Day Owl Rosé (www.dayowlwines.com ) across all Kia STYLE360 fashion events and parties. Pressed with minimal skin contact, Day Owl is a light and bright Barbera Rosé, featuring juicy fruit flavor thanks to cool fermentation in stainless steel tanks. Fruit is sourced from select vineyards in Madera County, the Central Coast, and Paso Robles. The official hotel partner for the third consecutive year is Row NYC (www.rownyc.com), conveniently located near the Kia STYLE360 fashion pavilion at 700 Eighth Avenue. The art-driven, New York-centric hotel will provide its elegant brand of hospitality and accommodations to celebrity and VIP guests.
New York City hotspot and fashion model sanctuary Bagatelle NYC (www.bagatellenyc.com), one of New York’s trendiest restaurants, serves as official restaurant partner hosting Kia STYLE360’s evening fashion parties.
Welcomed new sponsors to the program this September include Essentia Water (www.essentiawater.com) who will keep guests hydrated and refreshed at all events. Essentia’s proprietary ionization process creates a
supercharged ionized alkaline water that has scientifically shown to be more effective at rehydrating and its beautifully designed PET bottle that is BPA (bisphenol A) and phthalate free will be collected for recycling after each event. Also a new sponsor this year, Deep Eddy Vodka (www.deepeddyvodka.com) will be hosting its delicious handcrafted spirits across all Kia STYLE360 age 21+ events. Born in Austin, Deep Eddy Vodkas are column-distilled 10 times using corn, the finest Texas water and real, all natural fruit juices and essential oils. Nothing but smooth, clean vodka reaches the bottle to deliver an award winning taste.
For more information on this season’s designers, to get inside access, view runway trends, special promotional offers, and watch behind the scenes celebrity interviews as well as live streaming from the runway, please visit http://style360nyfw.com.