It was a beautiful night on Valentine’s this year in Times Square.
The League – a dating app catering to the intelligent, educated, and ambitious – held a fabulous party at The W Hotel. The high-concept soiree paired with Oculus and River Studios for the first time at their ‘Love Without Limits’ Westworld themed Valentine’s Day party, which also took place across the nation. Users attending the parties were matched up randomly by The League’s algorithms to go on a ‘blind’ Virtual Reality first date, where they experienced set activities together for around 5 minutes, either alone or as part of a double date with a couple from a sister city. The two singles got to see, meet, and debrief with each other in person after they removed their headsets off.
“First dates are often a huge waste of time for everyone involved” says Amanda Bradford, The League’s founder & CEO. “With virtual reality, you can see their mannerisms and appearance over video, hear their voice over headphones, and then, to top it all off, solve games and challenges together that can gauge personality compatibility to a high degree of accuracy. Our userbase is full of incredibly busy people who are constantly travelling and constantly forced to deprioritize dating for their career. Providing a platform for users to do first dates in VR means these users can still have a dating life! That’s why we’re calling the entire concept ‘love without limits’ geography doesn’t need to be so limiting anymore.”
The in demand app spent 2016 expanding to new cities and launching Android. In 2017, The League is focusing on R&D, and plans to offer its busiest, most successful users the ability to date singles from any ‘live’ League city (Chicago, LA, Boston, DC, SF and NYC) all from within the comforts of the latest Oculus Rift headset.
Though only a proof of concept right now, The League’s virtual reality dating world, dubbed ‘LeagueWorld’ internally, is already under development and is set to be supported by major hardware platforms like Oculus and Vive. The League has not disclosed pricing or a launch date for LeagueWorld, but have indicated that it will be an add-on for their premium offering.