Additional Reporting by Bella Hogan
Last week in the middle of cold April showers fasionistas and tastemakers got a little piece of hot summer action early.
The exclusive collection for Macy’s, CR by Cynthia Rowley, presented itself down at the trendy Lower East Side restaurant Pizza Beach to a group of 100 VIP guests. The versatile collection ranges from soft white blouses to bold-patterned dresses and skirts. Rowley’s sense of energy and sophistication is clear in a collection that includes dresses, tops, blouses and jeans.
Guests at the soiree sipped on the new trendy summer drink, Frosé, as well as other assorted cocktails.
Male models in board shorts offered appetizers, as well as ten different kinds of Pizza Beach pizzas. From classic Margherita to El Cubano, guests enjoyed the wide range of delicious dishes that the popular restaurant serves up daily.
Designer Cynthia Rowley herself was there enjoying the lively atmosphere. The strung up lights shining brightly amongst the colorful cocktails was a perfect showcase for the new collection that will be the talk of the town this summer.