Sensible Socialite

Macy’s Celebrates the Herald Square launch of Avec Les Filles with Joyce Azria

Macy’s Celebrates the Herald Square launch of Avec Les Filles with Joyce Azria

Last night at Macy’s Herald Square Avec Les Filles celebrated a line launch with fashion icon and founder, Joyce Azria.


Guests gathered for small bites and cocktails as they enjoyed a special performance by prima ballerinas accompanied by a pianist on the shops’ one-of-a-kind, pink Steinway baby grand piano.


Joyce Azria is the daughter of BCBG founder and designer, Max Azria. She has recently left her post as creative director of BCBGeneration to launch Avec Les Filles, a new and exclusive collection of classically femme styles with Parisian influences.

Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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