In partnership with Advertising Week, Times Square Arts presents artist Benjamin Lebovitz’s Borders on Times Square’s electronic billboards from 11:57 p.m. to midnight every night in September. This project is a part of Midnight Moment, a monthly presentation by The Times Square Advertising Coalition (TSAC) and Times Square Arts.
Earlier this year, Times Square Arts and Advertising Week put out an open call for Midnight Moment proposals from artists working in the advertising industry. The winning submission was Borders, created by art director Benjamin Lebovitz. Using Google Earth satellite technology — a familiar medium after Lebovitz’s work on projects for the company — Lebovitz depicts the world from above, displaying the international borders between countries like Nepal and China, the US and Mexico, Syria and Turkey, Israel and Jordan, and Kuwait and Iraq, along with the remains of the Berlin Wall and landscapes of Glacier National Park. Bordersseeks to understand the world in a more unbiased way, urging viewers to reinterpret these geological and political divides as delicate, shared ecosystems and make a personal connection with the social responsibility to humanity and the environment.