This weekend at the beloved New York City Wine and Food Festival a wonderful session was cooked up on the ins and outs of what is takes to be a celebrity chef
Moderator Katy McLaughlin, longtime food writer for The Wall Street Journal, led the discussion with Peter Breslow, Tyler Florence and Duff Goldman. An exploration of the business of creating, building and maintaining a celebrity chef brand was highlighted to the crowd.
Chef Duff Goldman discussed the work of his Baltimore based bakery, Charm City Cakes, and the demands from his day job to his work on Food Network’s Ace of Cakes. Most recently, Duff hosted Duff Till Dawn and Kids Baking Championship. He also served as a judge on Holiday Baking Championship and Spring Baking Championship.
Peter Breslow is the king of creating buzz in the food industry. He’s been professionally pursuing buzz since 1997, when he joined his family’s public relations firm in Philadelphia. In the decade Peter spent as the Publicity Director of Breslow Partners, he lead the PR and branding efforts for star chefs, restaurants, luxury real estate developments and retail projects, hotels, conference centers, and the introduction of the Borgata Hotel Casino & Spa, and The Pier Shops at Caesars in Atlantic City.
Chef Tyler Florence has delighted the masses by sharing the sights, sounds and flavors of his unique culinary vision with fans around the world. After more than 14 years as a Food Network star, Florence has taken his food and his wit across the globe, finely tuning what is regarded as one of America’s most important culinary voices. He has starred in such series as How to Boil Water, his cooking show for novices; Food 911, his hugely popular “recipe rescue” show; as well as his signature series, Tyler’s Ultimate. Florence has also hosted numerous other Food Network shows and specials, including Planet Food, All American Festivals and My Country, My Kitchen.