NFL Experience Times Square, the 40,000 square foot interactive football destination located in the heart of New York City, announces the appointment of sports and entertainment industry veteran Michael Williams as the new President of the organization. In addition, NFL Experience Times Square and the NFL celebrated the upcoming debut of NFL Network’s Good Morning Football from its new home at NFL Experience Times Square. Both events mark ongoing efforts to further create and deliver the most exceptional and immersive space for football fans and entertainment seekers to explore, capture and enjoy the game of football.
“The NFL evokes an undeniable passion from its fans and at NFL Experience Times Square we are harnessing that passion into a sensory overload adventure, transforming every fan that walks through the door into a player and, ultimately, a champion,” said Michael Williams, President of NFL Experience Times Square. “I’m honored to come on board this team and continue to build a platform for fans of all ages to engage and deepen their relationship with the game. Our partnership with Good Morning Football is another incredible touch point we are proud to offer, every morning, from our location in Times Square.”
Michael Williams is a global marketing leader with 20 years of experience developing brand awareness and fan-based strategies. Most recently he served as the Chief Marketing Officer of Grand Prix of America, Formula 1. Prior to that he served as CMO, SVP for the New Jersey Devils, VP of Marketing for the San Francisco 49ers and Director of Sales and Marketing for the formerly Disney-owned Mighty Ducks of Anaheim.
“We are thrilled to take Good Morning Football to Times Square, not only the best backdrop in the business but one of the most iconic places in the world,” said Mark Quenzel, Senior Vice President of Programming and Production, NFL Media. “With an outstanding cast and crew, Good Morning Football is distinguishing itself in the ultra-competitive morning TV space and the opportunity to combine the show with NFL Experience Times Square – two properties that celebrate football and fans year round – makes a lot of sense.”
Since its debut on August 1, 2016, the Emmy-nominated Good Morning Football – hosted by Kay Adams, Nate Burleson, Peter Schrager and Kyle Brandt – has consistently performed and delivered, with viewership growing during each portion of the NFL season since it premiered. During the 2017 NFL regular season, weekday premieres (7:00-10:00 AM Eastern) of Good Morning Football grew by +19% among P18-49 viewers, including a +46% increase within M18-34. Additionally, Good Morning Football premieres in 2017 outperformed 2016 during all 17 weeks of the NFL regular season in average overall viewership, and the show is currently outperforming last year’s offseason averages by +16% among P18-49 and +21% overall this offseason to-date. Good Morning Football is produced by Embassy Row.
NFL Experience Times Square debuted in November 2017 with an opening ceremony hosted by NFL Commissioner Roger Goodell and Pro Football Hall of Famer Michael Strahan. Since then, the attraction has delighted fans with player appearances, including Jay Ajayi, Eli Manning, Brandon Marshall, Jason Pierre-Paul and Buster Skrine, among others. NFL Experience Times Square has also hosted media events with legendary coaches John Fox and Mike Singletary and produced unique experiences, including a live broadcast of WFAN’s draft night special. The activations on site, including the 185-seat state-of-the-art 4D cinematic theater, Super Bowl celebration room equipped with the Vince Lombardi trophy and Game Plan station complete with instruction from coach John Gruden, provide a one-of-a-kind opportunity to live and see the game like never before. Tickets to NFL Experience Times Square begin at $39 and can be purchased on-site or online at NFLExperience.com.
NFL Experience Times Square is a first-of-its-kind live action attraction located in the heart of New York City that brings fans closer than ever to the game and their favorite teams. Combining interactive games, content and a state-of-the-art 4D theater, the experience takes visitors from the stands to the field, transporting them from kickoff through playoffs, and ultimately, the biggest stage – the Super Bowl. For more information about NFL Experience, please visit www.nflexperience.com.