Pop-Tarts is what Kellogg’s NYC, at 1600 Broadway, between West 48th and 49th streets, is touting as a new Pop-Tarts Café, offers a highly “creative menu. Back in 2010 a Pop Tarts cafe served Pop-Tarts sushi, s’mores and cobblers. It closed in 2011.
The cafe will serve the following items
The Chili Pop-Tart fries ($8) are Chocolate Chip Pop-Tarts in the shape of fries, with crumbled Cookies & Creme Pop-Tarts substituting for ground beef (a role reprised in the tacos), orange frosting as cheese and sour sticks as scallions.
Birthday Fiesta Nachos ($9): Frosted Confetti Cupcake Pop-Tarts“chips,” loaded with sweet spins on spicy toppings
Pop-Tarts Burrito’s ($12): Frosted S’mores, Frosted Chocolatey Caramel or Frosted Strawberry Pop-Tarts rolled in fresh, sweet crepes with different complementary toppings
Personal Pop-Tarts Pizza ($8): Frosted Brown Sugar Cinnamon Pop-Tarts crust topped with strawberry sauce and fruity “pepperoni”
Tarty Tacos ($9): Crumbled Frosted Cookies & Creme Pop-Tarts“ground beef,” surprising strawberry-sriracha salsa and coconut “lettuce” delivered in cinnamon-sugar-dusted tortillas
Shakes ($12): From Frosted Vanilla Latte to Wildlicious Wild! Berry and everything in between
Cheesecakes ($8): A celebration of fruity Pop-Tarts and the popular dessert
Tart-a-misus ($8): Pop-Tarts’ take on the classic treat
Cake Poppers ($9): Frosted Cherry, Chocolate Fudge and Cinnamon Roll tart-truffles to pop in your mouth
For those who want a traditional tart there will be 18 delicious varieties, a-la-carte ($1) – and for those who can’t decide on just one taste, Pop-Tarts flights ($3) will be available:
So(Ho) Berry Tasty: Pop-Tarts’ fruity favorites
Choc-a-feller Center: Pop-Tarts’ answer to every chocolate lover’s dream
Sweet State of Mind: Pop-Tarts‘ sweetly satisfying flavors
Pop-Tarts is also helping to make local college students’ Friday night a bit toastier with a one-time offer in partnership with UberEATS. On February 24 from 8 – 10 p.m. ET, those who need a late-night study snack but can’t make it to Pop-Tarts Café can order a free Pop-Tarts Burrito to be delivered directly to their door. The offer will be available to 600 lucky students on six NYC campuses when the app is opened on university grounds.
The pop-up will be open until Sunday, Feb. 26.