The brand has partnered with multi-talented actor, singer and photographer Jackie Cruz. The program is an extension of the brands One Life/Live Them campaign that recognizes and celebrates individuals’ many talents and launched with Jeremy Renner last year. The mentorship initiative with Jackie Cruz is one in a series of Rémy Martin Circle of Centaurs programs this year. Each initiative will give one individual the opportunity to be mentored by someone who has demonstrated an ability to explore his or her many inner talents.
While Cruz is best known for her role as an actress on the Netflix hit series Orange Is The New Black, she is also an exceptional singer, talented musician, and aspiring photographer. Recognizing that today’s consumer is not defined by one discipline, the Circle of Centaurs program seeks to inspire others who want to explore their own many talents. Cruz will serve as a mentor for Circle of Centaurs in the category of singing. Through an online competition, consumers will be asked to submit a 30 to 60 second video of an original song showcasing their vocal skills. One lucky winner will have the opportunity to be mentored by Cruz one-on-one, as well as receive a cash prize to help further his or her singing interests.