Selling is a complex process. You need to find a place to rent, set-up shop, arrange your items on display, and keep track of inventory and sales and so much more. However, if you decide to set up shop online, you can eliminate some steps like renting a commercial space, spending money on buying shelves and display cases, making sure that the physical display looks good, that the items are secure etc.
You also save a lot of money by not having to focus on these elements. Also, you have to spend a huge amount of money in buying hardware and software, to hire web designers, and developers to design and get your store up and running. Not if you choose one of the best e-commerce website builders like Shopify: https://www.shopify.hk. These platforms make the process of setting up an online commercial venture so easy, you can launch your store with a few initial products within an hour.
What Can You Sell Through Shopify?
The Shopify platform allows you to sell not just physical products, but also digital products like ebooks, or offer services like a consultancy. If you do not have a product or service to offer, you can even set up a drop shipping business.
If you want to sell services, you may consider using a third-party app that allows you to precisely customize your service offering. If you aim to sell digital products, that also needs the use of a third party app that enables delivery of digital products. You add your digital products to the store using that app. You don’t need to worry, Shopify app store offers you a rich set of apps to choose from for various purposes.
You have something to sell like clothing, handicraft items, sports goods etc? Ensure you have a good stock of items to sell initially and set up shop. Create a free 14-day trial account with Shopify to test the waters.
Go to Shopify, and start the free trial by entering your email, your password, and your store name. The store name you enter will be displayed in the URL like, (my store name).myshopify.com. Be sure to pick a good name. You will then have to enter your personal details like name, address, and other contact information. Once these formalities are completed, you will be taken to the Shopify dashboard. Here, you can add products, customize the appearance of your website, set up your domain. You can add a theme to your website to give it a more attractive look. You can customize various elements of the theme like the header images, text, title, add a logo, and so on.
You can go to the dashboard and add products to your shop. You should have images or photographs of your products ready to upload. Add a title for each product, add a description. Upload the appropriate image. Set the price, and chose to let Shopify track the inventory, and enter the stock of that product you have on hand. This completes the basic steps to add products. You can also add product type, tags etc. to keep your stock more organized.
Setup Payment Gateway
Shopify provides ways to connect to most of the top payment gateways in India. This gives you the ability to accept secure payments and provides customers with many ways to pay through credit or debit cards, net banking, and so on.
Shopify lets you connect to many of the top logistics companies in India like BlueDart, FedEx, Delhivery etc. This helps the shipping process to be automatic and smooth.
If you already have a brick and mortar store and have set up a Shopify store to sell online and through mobile platforms, Shopify provides a way to keep the inventory and sales data synchronized across all sales channels. Their POS system automatically updates sales and orders and stock so that your inventory and sales details are always up to date on all your channels.
Add a Blog
Fresh and relevant content keeps visitors interested. They like to visit any blogs you may have to which your regularly add content. If you are selling clothes, your blog can have posts about current trends in fashion in shirts, shoes, and so on. You can add blog content about the special features of different materials like cotton, leather etc. The idea is to provide meaningful content that attracts visitors.
Add Social Media Buttons
Most themes let you add social media buttons. You can choose to add buttons for all the different social media sites in which you have accounts. This enables visitors and customers to share your website, your product etc. with their network.
Once you have tested your website and like the way it looks, you can launch the site so that your shop is now online and functional. Later you can tinker the page with the details like domain name, shipping rates etc. If you are serious about your online business, you can start with the basic plan and upgrade to higher level accounts if and when needed.
If you want to convey a sense of professionalism, you should be ready with a set of products, and professional photographs of the products that showcases them well. Plan to hire a good design team from a Shopify partner so that your Shopify store looks good and functions smoothly. However, to start with, you can set up and test run your shop with Shopify for free. Once you are satisfied with it, you can purchase a plan of your choice and have the shop set up professionally.