Oprah Winfrey’s stirring and powerful acceptance of the Cecil B. DeMille Award delivered the peak buzz on social media. She honored the past – like the late civil rights hero Recy Taylor. And made us hopeful for the future – when no one has to say #MeToo.
The Golden Globes addressed sexual harassment and gender inequity. Social media analytics experts at Talkwalker gathered metrics on last night’s ceremony, dominated by messages of solidarity with people who have been victims of sexual abuse. It gave the community an opportunity to champion Time’s Up – Hollywood’s new initiative to get victims of sexual harassment in low-income jobs legal help, and push anti-harassment legislation.
The 2018 Golden Globes were the first, major awards show since the national reckoning over sexual harassment.
Sadly, men are just as much victims and that needs to be addressed. Also income brackets do not prove a barrier between being abused or not. In most times if a person comes from money they are dismissed as having too much.
3.3 million tweets for Golden Globes over Jan 7 and early hours of Jan 8
473.9k mentions of #TimesUp
178.5k mentions of #WhyWeWearBlack
174.3k mentions of #MeToo
Top #TimesUp tweets from:
Justin Timberlake https://twitter.com/jtimberlake/status/950136611391471616
Ava duVernay https://twitter.com/ava/status/950207306112708609
Andrea Chalupa https://twitter.com/AndreaChalupa/status/950215871200456705
Top tweets overall
Milly Bobby Brown https://twitter.com/milliebbrown/status/950161964482940928
Golden Globes Official https://twitter.com/goldenglobes/status/950209620030627840
Justin Timberlake (see previous)
The most used emojis were heart symbols with the standard red heart getting slightly more mentions than the black heart which became a symbol of the #TimesUp movement on the night.
Red Heart – 71.7k uses
Black Heart – 65.7k uses
Most influential voices on Twitter around the Times Up movement on the day were:
Ava du Vernay – 9 tweets, 81.3k engagements
Reese Witherspoon – 7 tweets, 64.5k engagements
Justin Timberlake – 2 tweets, 63.5k engagements
Alyssa Milano – 27 tweets, 62k engagements
Emma Watson – 1 tweet, 47.5k engagements
Talkwalker (www.talkwalker.com) is one of the world’s leading social data intelligence companies. Its cutting edge technology provides actionable social media insights through real-time social listening and advanced social media analytics. Talkwalker helps marketers to prove the value of their social efforts and significantly enhances the speed and accuracy of business decision-making. Talkwalker’s