These days, the majority of businesses know the potential as well as the power of social media. Pinterest, Instagram, Facebook, and Twitter are some of the popular social media platforms that actually draw hundreds of thousands of users each day.
But sad to say, there are few big organizations and businesses that do not perform very well in the said sites. Fortunately, reliable social media service providers like Crovu came into existence. Actually, these providers will surely help you with your social media needs.
Nevertheless, social networking takes many companies to be unsuccessful to invest enough of energy, effort, and time. In this article, we will point out some social media mistakes and how you can avoid them.
Social Media Mistakes That May Possibly Ruin Your Business
- Treating Every Social Media Platform The Same
Though social media channels have lots of similarities, keep in mind that every channel has unique characteristics.
It means you should avoid treating the various platforms the same and of course, don’t post your content using the same concept.
For this kind of mistake, it is a great idea to have plans as well as customize your engagement levels, content, and timing for each social media.
- Letting Interns Run Your Social Media
Allowing an intern to manage your different social media is actually asking for big trouble. There are many companies that have been seared by interns by means of sharing their own opinions that do suit the brand they are managing, showing insufficient awareness when talking about the business, and even poor grammar or spelling.
Bear in mind that accurate social media management needs a thorough understanding of your overall business, products, editorial strategy, services, and among others.
If you’re willing to train your interns, that is fine, however, you need to ensure that they’re administered by a skilled and professional social media specialist or manager. Better yet, delegate your social media tasks to a social media service provider.
- Utilizing Your Social Media for Advertising Purposes ONLY
In the actual fact, social media plays a very important role in digital marketing strategies, but take note it is not limited to that.
For instance, your Human Resource Department may consider using your social media accounts for posting job vacancies. Actually, it is much better compared to posting on various job websites.
- Posting and Sharing Irrelevant Content
If your social media team or company is posting and sharing irrelevant content, there’s a possibility that you’re using the strategy known as the “post & hope”.
It means you’re posting random content and hoping that people will engage with them. Yes, you may obtain some hits and get lucky, but generally, it’ll just offer you a very little value and waste of effort and time.
With that said, you need to be strategic particularly with videos, images, and other content that you’re posting. Most importantly, make sure that it’s relevant to your niche or industry.
For sure, the very last thing you want to make is to adjourn your clients and ruin your business or company. To avoid this from happening, make sure to avoid doing the mistakes mentioned above.