You might remember how companies used to print their logo on everything: mugs, mouse pads, pens, etc. A holiday gift from such a company was usually a nice gift bag containing a candy bar, a shirt, and perhaps a pen—all bearing the company brand.
While some companies were certainly quite over-the-top with their strategy, the fact remains that promotional products play an important role in a company’s marketing strategy. Even more important, however, is doing it right.
Below are a few tips for selecting and using promotional products to market your company.
- The items to give away
Nearly every item you can think of can be used as a promotional item. However, some of the items that are most commonly used successfully include:
- Apparel: t-shirts, outerwear, hats…
- Pens and other stationery
- Water bottles
- Reusable shopping bags
- Should you use the logo?
Many business owners and managers believe that they should put their company’s logo on every promotional product, but that’s not necessarily true. Sometimes it makes more sense to personalize a product for your customer using a New York City promotional products company.
When you print the name of a loyal customer on a reusable shopping bag, water bottle or pen, they’ll probably use it more and other people are likely to also benefit from it. However, printing your company’s logo on the product is fine provided your client’s personal identification is easily seen.
- A caution about clothing
The same idea stated above applies when printingyour company logo on apparel such as t-shirts. Sure, you love your company and are proud of it. However, unless you’re a big clothing brand such as Adidas, your customerswill likely not be excited about wearing a cap branded with your company logo.
However, having a catchy original slogan to go with your company logo can make all the difference. Examples of successful slogans include “We Try Harder” (Avis), “Got Milk?” (American Dairy), or “Where’s the Beef?” (Wendy’s).
- Environmental targeting
In simple terms, environmental targeting means giving your clients and customers branded items that they will use in an environment where they’re likely to make decisions that involve your services or products. For instance, if you have an online business, give out your flash drives and mouse pads; items they’ll have around them while shopping online.
- Regifting is effective
In personal relationships, giving out a gift that you received is considered poor sportsmanship. In contrast, in business relationships (especially in the case of promotional products), the more mileage a product gets, the better.
As far as re-gifting goes, thereis not much you can do to get your customers to share the promotional item because they do it naturally. However, in some cases, giving your customers two of the items along with a message saying, “share the wealth” is an effective way of multiplying the effect of your advertising.
As with other business processes, the use of promotionalproducts is effective only when you do it right. Balance is important when using this strategy, so be sure not to overdo it.