More than 1 billion people are on Instagram every month. And from that number are 500 million daily active users.
On this social media site, they do just about anything. They post original content, “like” and “follow”, and comment on other Instagram users’ stuff. And most importantly, they anticipate what’s new.
So if you want a venue to help you grow your brand, Instagram seems to be a good spot.
Here are some tips that will help you out.
1: Switch to a Business Account
200 million and counting. That’s the number of people that visit a business account every day. So if you want to have a chance from those millions of people, you know what to do.
Switching to a business account is easy. Just launch the app on your phone to get started. Then navigate to your profile, click Settings>Account>Switch to a Business Account.
This switch is free. It can also take less than a minute.
Compared to a personal account, a business account comes with advantages for your business. It allows you to access analytics tools, create and publish ads, and add a contact function on your profile.
2: Post Correctly and Timely
For example, your brand has a blog and you want it to generate traffic. And you might have questions like “what is SEO in simple words?” or “how can I optimize my blog for search engines?”
Well, one of the straightforward answers is this: he should post correctly and timely.
And that’s how it is on Instagram, too. If you want your brand to come out on top, you need to have a strategy involving your posts.
You may think that the more you post, the higher the chances of you engaging audiences. Unfortunately, that’s not true.
2-3 times a day should be the ideal frequency for posting. And you should do this sparingly.
3: Use Stories
An Instagram Story is something you see at the top of your feed. It’s there the moment you launch the Instagram app and disappear after 24 hours.
What makes an Instagram Story powerful is the fact that it allows you to take a snap of your day and share it to your followers.
You might be thinking the obvious:
“Why do you need an Instagram Story when you can simply post content the usual way?”
The reason? Instagram Stories can only be seen by people who want to see them. These Stories will remain unopened if someone doesn’t open them.
By this logic, you can say they are less invasive. You can post as many stories as you want without having to worry about flooding your followers’ feeds.
4: Use Product Teasers
Then, consider letting teasers work their magic for you.
Product teasers are bits and pieces of your product that you give away for free. And if the recipients want more of them, they should pay up.
Giving away product teasers is genius! Try putting yourself in the situation to understand it better.
You see, if someone offers you a freebie, you’re bound to take it. After all, it’s 100% free. You can throw it away if you don’t like it. But if you do, you buy the real deal.
On Instagram, you can do something like this:
- Post pictures that reveal parts of your product
- Post pictures with an engaging caption about your product
- Post information about your brand and your product
5: Collect User-Generated Content
Another thing that’s yours for the taking on Instagram is content. Most of these content pieces are original so you can’t find them elsewhere. While others don’t make the cut, some are informative and share-worthy.
This is where you come in. Your job is to collect as many useful content pieces as you can. Then, you can use them as you see fit. You can use them today, tomorrow, or keep them for much later use.
Fortunately, Instagram is your playground for this. You can access millions of user-generated posts every day because of the millions of active Instagram users that go on the platform every day.
Wrapping it up
With all the tips mentioned above, you can grow your brand on Instagram. And you’ll be doing it the right way. You won’t have to pay a shady service to do the work for you. People will just start coming to you soon.
Remember, social media sites are important to today’s world and as one, Instagram is definitely a power player. Its adaptive approach to the fast-paced modern world is impressive. That is why more and more people are smitten with it. By the looks of it, the astounding number of active users will multiply in a couple of years.