Every business in the world, whether big or small, has one main aim – to make a profit. Sometimes making a profit is a difficult task, and sometimes it’s not as challenging especially if you have a great business model. Boosting revenue and always trying that much harder to improve your profits is a reality we see across the board – even if a business is soaring financially. So, this article, which will tap into the various modern marketing strategies that are known to boost revenue, is for you – it’s for everyone who is serious about growth.
You may be familiar with modern marketing strategies, but if you aren’t, it’s time to get your head around them. Today, traditional marketing techniques
are falling behind, and businesses that are still relying on them have found that they are too. Today, modern marketing is taking over – not just because it’s effective, or because the world is now online, but also because it is highly affordable. There really is no reason why you or your business should shy away from these ultra effective modern marketing strategies:
SEO (Search Engine Optimization)
SEO, or Search Engine Optimization is an ‘indirect’ modern marketing channel. Once you have your marketing campaign, or your website – or any other platform from which you’ll inform and sell to your potential customer, SEO makes it possible for you to attract the potential customer to your page. Without it, your business will drown in the sea of online content and your online presence will be non-existent. There are various ways of implementing SEO strategies within your business, but by far the best way to go about it, is by working with an established SEO agency such as Ruby Digital, for example. Since there are so many different SEO techniques, a good SEO agency will take into consideration the specific needs of your business and refine the strategies accordingly so that you reap the rewards.
If you wish to tackle SEO on your own, the best place to start is with keyword research – utilizing strong keywords that are likely to be used when your potential customer is searching. This will ensure you rank higher on the search engines, and your offering is presented to the searcher.
A Social Media Presence
A social media presence is a critical element to modern marketing. You’re not using modern marketing techniques until your business is utilizing social media! Facebook is still one of the most effective social media platforms for businesses as you can set up a business page, advertise on the portal and make use of their target advertising tools which are known to boost sales. Some of the tools need to be paid for, but many others are free. Twitter is another great platform, but it is essential that you are consistently active – posting tweets and getting involved in others’ tweets. It’s not the best platform to advertise, but it is a great platform to get noticed. Instagram is also effective, although I’d suggest only using it if your business great pictures to post – pictures that will sell your product. For example, if you are a plumbing company, Instagram is not going to benefit you. If you’re a food delivery company, posting pictures of your delicious meals will most certainly benefit you.
Newsletters and Mailers
Newsletters and mailers, sent via email, is a great way to keep in touch with your potential or existing customer. It’s a way of informing them – either about discounts or promotions or giving advice. It’s a way to keep a relationship with them, and remain memorable, and therefore increase sales and revenue either now or in the future. Newsletters and mailers can also direct the reader to your blog or your website; a great way to generate traffic to your site, which in turn strengthens SEO and increases your visibility. As we know, online visibility is essential to making sales and boosting revenue.
There are plenty of benefits to starting a blog. While it’s fantastic for informing your potential or existing customer (writing posts on tips/tricks or informing them of industry advancements ect), it is also one of the best ways to improve SEO. Since you will be pushing out written content, you will have the opportunity to use strong keywords, which will improve your online visibility and will drive sales. If your content is informative, and of good quality, it’s likely the reader will return to the blog, and therefore remember your offering and your brand. Again, this will drive a sale either now or in the future – and if many people are returning, you can be sure to boost your revenue.