Affiliate marketing is still a lucrative field, despite what some might be saying, but it’s more challenging than ever to make real progress if you’re not heavily prepared. There are some things that many beginners seem to get wrong consistently, so it’s a good idea to focus on those points if you want to avoid some of those common traps.
- Focusing on a Crowded Niche
Finding the ideal niche is admittedly not an easy task, especially if you’re just starting out. Try to be more original and think of something that not many are doing. Technology and clothing are generally bad options, but if you take a look at more specialized affiliate program like Affiliate2Day, you might be able to see much better results with relatively little effort.
- Focusing Too Heavily on Conversions Over Content
If your landing pages scream “buy my product” most people are probably going to turn around and look somewhere else, even if you have a generally good deal on the product in question. You’ll need to offer some quality content to inspire confidence in your visitors, instead of treating it like a scientific experiment to get the most conversions.
- Not Building Your Ranking Naturally
You’ll want to focus on developing your ranking in search engines as naturally as possible, rather than trying to use dirty tricks to climb up the ladder. This will only do more harm than good in the long run, even if you see some exciting traffic figures.
- Inflated Stats Through Purchased Traffic
Which brings us to the next point – traffic doesn’t mean anything if the people coming in aren’t actually interested in your product in the first place. That’s why you’ll often see a recommendation to completely avoid people selling “likes” or whatever the equivalent in your case is – it’s useless traffic that just harms your progress in the long run.
- Putting All Your Eggs in One Basket
Don’t focus on just one affiliate network. Try to spread out and find out which networks can give you the best possible deal on your kind of traffic. Sometimes, going with an individual company rather than an affiliate network might prove even more lucrative, although you’ll need to have an established portfolio to pull that off on a consistent basis.
- Spreading Out Too Thinly
On the contrary, you also don’t need to sign up for too many networks at the same time for no good reason. This will eventually turn your experience into a logistics nightmare and may even end up costing you more than you’re earning, depending on how things are structured.
- Having No Personal Interest in the Niche
When someone is trying to push a product to you and they only see it as just another item in their inventory, it shows. It’s painfully obvious in fact, and it’s one of the main factors that will steer people away from your site. If you want to be a successful affiliate marketer, find a niche that you actually have some interest and experience in, and make sure to produce quality content to publish on your website.