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7 Common Mistakes to Avoid When Choosing a Brand Name

7 Common Mistakes to Avoid When Choosing a Brand Name

One of the most important and highly valuable facets of your business is your brand name. As a matter of fact, it is also considered as the most fragile aspect of every business.

Just like giving a name for your business and company, choosing a brand name is not an easy task and it is definitely stressful. Since your business is online millions of people are surely watching you as well as your business.

On the other hand, some business owners who are branding their business commits some mistakes without knowing. In fact, these mistakes may bring a negative impact to their business. However, if you don’t want your hard works and efforts to be wiped in just a single day, make sure to educate yourself and be cautious when branding.

Most importantly, by simply avoiding some of the common mistakes when choosing a brand name you will be able to prevent this from happening. You can also use a brand name generator when branding especially if you don’t want to commit any mistakes.

However, you can see lots of brand name generators, as well as company name generator, and business name generator on Oberlo’s website. So if you are planning to put up your own business visiting the said website is a great idea. As a matter of fact, more than 850,000 entrepreneurs already tried the Oberlo business name generator.

Nonetheless, here are the mistakes that should be avoided when branding.

  1. Failed to register your brand name

 A lot of business owners certainly not register their brand. Even though it is not necessary, it is still a must because it offers additional protection against violation. So if you are one of those business owners who has not yet registered their brand make sure to do it now to avoid any violations.

  1. Overseeing a Vital Google Search

When you are selecting a brand name it is necessary that you should perform a Google research before anything else. Researching can help you to choose website, logo, voice, look, and name that will look interesting to your target customer.

Apart from that, with the help of Google search, the odds of invading with others intellectual property right will be lessened.

  1. Choosing the wrong name for your business

Choosing a domain name is difficult as choosing a brand name simply because it is also part of creating an online brand manifestation. When choosing a domain, make sure, to begin with getting a worthy domain name extension. However, the most popular extension are .co and .com and these are ideal for general businesses.

When it comes to the domain name, avoid using numbers and hyphens. Better yet, use a name that is related to your business and easy to spell.

  1. The brand name is too vivid

When choosing a brand name, avoid using a name that is too vivid to avoid expensive rebranding in the future.

  1. Choosing a long brand name

A simple and short but precise brand is always better. As a matter of fact, brand names that are more than two syllables are hard to remember. Nevertheless, a short brand name will definitely serve you better in the long run compared to long and abbreviated ones.

  1. Selecting a literal brand name

Despite the fact that your brand name must be suitable for the kind of business your company specializes, choosing a more abstract and less obvious brand name can truly set you apart from other companies.

  1. Overlooking Social References

Content goes viral and reaches millions of people from around the world in just a few minutes. That is why do not set yourself and your business for a humiliating failure in the social awareness department. In order to avoid this mistake make sure to check your how your brand name is being interpreted in countries where you want to conduct or promote your business.

Free Brand Name Generator

If you want to have the right brand name without committing any of the common mistakes above, then consider trying one from this list of brand name generators to generate a brand name.


Choosing a brand name is not easy, but it is important for your business. On the other hand, anyone commits mistakes when making a brand name. But why would you repeat those mistakes when you can learn from these errors instead. Nonetheless, by avoiding the common mistakes above, rest assured you will be able to save yourself and your brand from serious hindrances. Most importantly, try visiting Oberlo and find out more brand name generators that are free of charge.



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