8 Marketing Trends To Take Note of This Year
Marketing in the digital age means learning to adapt to new strategies or suffer the consequences. In a world where a huge chunk of the population is glued to their internet-connected smartphones, it makes sense to pay attention to online marketing trends to see which ones are applicable to your business. For 2019, these are the trends that can spread the word about your venture:
You can spend so much money on advertising and still see zero conversions. So rather than spread the message yourself, you can look into having someone else do that for you. Many brands do just that with actual celebrities, but you don’t have to go that far.
With the rise of influencers on Instagram, it’s just a matter of finding the right “influencer” to help you out. Of course, some of them would need convincing when it comes to the merit of your product or service so you better make sure you have something good to offer.
Tapping a local influencer to promote what you have to offer takes time. You have to get to know the person you are tasking with online marketing, which is a task that will take time, not mere minutes, to complete.
If in the past the focus was on textual content like blog posts, the last few years have shown just how important other content forms are. Video, in particular, has enjoyed being a major part of digital marketing strategies.
Businesses that incorporated video into their marketing strategy have seen an improvement in their conversion rate. After all, if you can demonstrate that the product you are trying to sell actually works then it gives a potential customer a good reason to buy it.
Video has been employed as a marketing tool for many years, but it is seeing a boost in recent times thanks to technology advances that have made video production not that expensive. A smartphone with a great camera can be used to create promotional material.
When it comes to video, it’s not all about uploading to YouTube. There are other avenues where you can use video to your advantage, including Facebook and Instagram. For example, you can do a Facebook Live session or share short clips on Instagram.
Videos provide an opportunity to show consumers more about your brand. For example, customers can be given a “behind the scenes” look of your operations or even a tour of your offices.
A popular trend these days is 360-degree video. While this may seem like a neat concept, you also have to look into whether or not this can work for your business. If you’re a tour operator, it would make perfect sense to make use of 360-degree videos to showcase the places that will be visited on your offered tours.
There’s a lot of creative things you can do with video. Instead of publishing a straightforward video, you can integrate text, images, and animation to make it more attractive. If you’re marketing your blog, you can drop a link to a particular post you’d like viewers to read that is related to what you’re talking about on video.
Voice Search Marketing
You have probably heard about Alexa A LOT the past year. It’s this device you can “talk” to when you want to know the weather or have some pizza delivered (Domino’s uses voice search technology). There is a level of convenience to issuing a voice command, especially if you need to use both hands. For instance, you can ask Google for film schedules while doing the laundry.
So how can you make use of voice marketing for your business? For one, you could think of a “skill” for your brand, which can be used by Alexa. An example for this is the Food Network Skill that allows users to ask for a recipe seen in an episode or by ingredient, just to name a few.
Another way to take use voice search marketing is to optimize for voice search. A simple way to do this is to provide an answer to a question that someone might ask. This will serve as your snippet, which Alexa will “read” as an answer to a query.
You see this when you log into Netflix. So why not apply the concept to your marketing strategy? Delivering custom content isn’t that difficult thanks to available data on purchase history and links clicked, for example.
Online marketing is not an easy task. Your content can be drowned out thanks to the million things published every single day. However, making connections and knowing how to use technologies to your advantage can bring in new customers.
Polymath and the Democratization of Investment Opportunities
Investment opportunities are no longer exclusive to the elite. The rise of polymath and the advent of blockchain technology have made it possible for anyone with an internet connection to invest in a wide range of assets, from real estate to fine art.
What is Polymath?
Polymath is a platform that enables companies to create and manage security tokens. Security tokens are digital representations of real-world assets, such as equity, real estate, and commodities. Unlike traditional securities, security tokens are backed by blockchain technology, which makes them more secure and transparent. If you are looking for a safer transaction, you may click thebitcoincode to visit the most recommended online trading platform.
The democratization of investment opportunities
Traditionally, investment opportunities were only available to the wealthy. However, the rise of Polymath has made it possible for anyone to invest in a wide range of assets. This has resulted in the democratization of investment opportunities.
The benefits of investing in security tokens
Investing in security tokens has several benefits. First, security tokens are backed by real-world assets, which makes them more stable and less volatile than other forms of digital assets, such as cryptocurrencies. Second, security tokens are more transparent than traditional securities, which makes them more attractive to investors. Third, security tokens are more accessible than traditional securities, which makes them more inclusive.
How to invest in security tokens
Investing in security tokens is easy. First, you need to create an account on a Polymath-powered platform. Second, you need to undergo a Know Your Customer (KYC) process to verify your identity. Third, you need to deposit funds into your account. Finally, you can start investing in a wide range of assets, from real estate to fine art.
The Future of investment opportunities
The rise of Polymath and the democratization of investment opportunities are just the beginning. As blockchain technology continues to mature, we can expect to see more innovative investment opportunities. For example, we may see the rise of fractional ownership, which would enable investors to own a portion of an asset, such as a piece of art or a piece of real estate.
The rise of Polymath and the democratization of investment opportunities are transforming the investment landscape. With the advent of blockchain technology, anyone can invest in a wide range of assets, from real estate to fine art. This has resulted in a more inclusive investment landscape that is accessible to everyone, not just the elite. As blockchain technology continues to mature, we can expect to see even more innovative investment opportunities in the future.
Polkadot vs. Ethereum: Which is a Better Investment?
Cryptocurrency has become one of the most popular investment options in recent years. While Bitcoin remains the dominant player in the market, other cryptocurrencies such as Polkadot and Ethereum have been gaining momentum. In this article, we will compare the investment potential of Polkadot and Ethereum. To efficiently trade Bitcoin, use the Tesler platform, a trusted trading platform online.
Ethereum is a decentralized platform that enables the creation of smart contracts and decentralized applications (dApps). It was created by Vitalik Buterin in 2013 and launched in 2015. Ethereum is currently the second-largest cryptocurrency by market capitalization, with a market cap of over $200 billion.
Polkadot, on the other hand, is a relatively new cryptocurrency that was launched in 2020. It was created by Gavin Wood, who is also a co-founder of Ethereum. Polkadot is a blockchain platform that allows different blockchains to communicate with each other. It has quickly gained popularity and has a market cap of over $40 billion.
Ethereum and Polkadot are both blockchain platforms, but they have some differences in their technology. Ethereum uses the Proof of Work (PoW) consensus algorithm, which requires miners to solve complex mathematical problems to validate transactions and earn rewards. However, Ethereum is currently in the process of transitioning to a Proof of Stake (PoS) consensus algorithm, which will allow users to validate transactions and earn rewards by staking their coins.
Polkadot, on the other hand, uses a unique consensus algorithm called the Nominated Proof of Stake (NPoS). This algorithm allows users to nominate validators who will be responsible for validating transactions and earning rewards.
Scalability is one of the most important factors to consider when investing in a cryptocurrency. Ethereum has been facing scalability issues due to its PoW consensus algorithm. This has resulted in slow transaction times and high transaction fees. However, the transition to PoS is expected to address these issues and improve the scalability of the platform.
Polkadot, on the other hand, was designed to be scalable from the ground up. It uses a sharding mechanism that allows multiple parallel chains to process transactions simultaneously, which improves scalability and reduces transaction times.
The ecosystem of a cryptocurrency is also an important factor to consider when investing. Ethereum has a vibrant ecosystem with a large number of dApps and smart contracts. It is also the platform of choice for most Initial Coin Offerings (ICOs).
Polkadot is still in its early stages, but it has been gaining popularity due to its unique features and potential for interoperability. It has already attracted several high-profile projects, including the decentralized finance (DeFi) platform Acala.
Both Ethereum and Polkadot have shown strong investment potential. Ethereum has been around for longer and has a larger market cap, which makes it a more stable investment option. It also has a strong ecosystem and is widely adopted in the cryptocurrency community.
Polkadot, on the other hand, has shown explosive growth since its launch and has the potential to become a major player in the cryptocurrency market. Its unique features and potential for interoperability make it an attractive investment option.
In conclusion, both Polkadot and Ethereum have their strengths and weaknesses. Ethereum is a more established cryptocurrency with a larger market cap and a strong ecosystem. Polkadot, on the other hand, is a newer cryptocurrency with unique features and potential for interoperability. Ultimately, the decision of which cryptocurrency to invest in depends on the investor’s risk tolerance and investment goals.
Polymesh (POLYX) Governance Explained
At Polymesh, we believe that governance is the cornerstone of a successful blockchain network. The Polymesh network is designed to be governed by its users, to ensure transparency, security, and fairness for all participants. So, if you are interested in trading crypto, you may want to invest in a reputable trading platform.
In this article, we’ll explore the key elements of Polymesh governance and how they work together to create a decentralized, community-driven network.
At the heart of Polymesh governance is the POLYX token. POLYX is a native utility token that is used for staking, voting, and network participation. Holders of POLYX tokens can stake them to become validators on the network, which allows them to participate in block production and earn rewards. Validators are responsible for maintaining the integrity and security of the network, and they play a critical role in the governance process.
POLYX holders also can vote on network proposals and decisions. This includes proposals related to network upgrades, protocol changes, and other governance matters. Votes are weighted based on the number of POLYX tokens held, so the more tokens you hold, the more voting power you have. This helps to ensure that the most significant stakeholders have a say in the network’s direction.
The governance process on Polymesh is designed to be transparent and community-driven. Any network participant can submit a proposal for consideration by the community. Proposals can be related to network upgrades, protocol changes, or any other matter related to the network’s operation.
Once a proposal is submitted, it goes through a review process to ensure that it is feasible and aligns with the network’s goals. If the proposal passes the initial review, it is put up for a community vote. All POLYX holders are eligible to vote on proposals, and the outcome is determined by a simple majority.
If a proposal passes the community vote, it is implemented on the network, and the changes are made. If a proposal fails to pass, it can be resubmitted with modifications or abandoned altogether.
Benefits of Polymesh Governance
Polymesh governance has several key benefits that make it an attractive option for network participants. One of the most significant advantages is that it allows for community-driven decision-making. This means that the network’s direction is determined by the community, rather than a central authority or group of individuals.
Another benefit is that the governance process is transparent, with all proposals and votes publicly viewable on the blockchain. This ensures that the process is fair and open to all participants, and helps to prevent any single entity from exerting undue influence.
Finally, the Polymesh governance process is designed to be secure and robust. Validators play a critical role in ensuring the network’s security and the governance process is designed to prevent any single entity from gaining too much control over the network.
At Polymesh, we believe that governance is the key to creating a successful and sustainable blockchain network. The Polymesh governance process is designed to be transparent, community-driven, and secure, to ensure that all participants have a say in the network’s direction.
Polymath and the Future of Real Estate Investment Trusts (REITs)
Real estate has long been a popular investment option for people around the world. One of the ways to invest in real estate is through Real Estate Investment Trusts (REITs). In recent years, the world of REITs has been experiencing significant changes and advancements, one of which is the emergence of Polymath. In addition, to become effective in trading Bitcoin, you must have a reputable trading platform to use.
In this article, we will explore what Polymath is and how it can shape the future of REITs.
What is Polymath?
Polymath is a blockchain-based platform that enables the creation, issuance, and trading of security tokens. It is designed to simplify the process of issuing securities on the blockchain, making it accessible to businesses of all sizes. Polymath aims to disrupt the traditional financial markets by offering a more efficient and cost-effective way of issuing securities.
Polymath and REITs
Real Estate Investment Trusts (REITs) are a type of security that allows investors to invest in real estate without owning property directly. REITs have been around for over 50 years and have become a popular investment option for people who want to diversify their portfolios. However, the process of creating and managing a REIT can be complicated and expensive.
Polymath can simplify the process of creating and managing REITs by offering a more efficient and cost-effective way of issuing securities. By leveraging blockchain technology, Polymath can enable the creation and issuance of security tokens, which represent ownership in a REIT. These tokens can then be traded on the Polymath platform, making it easier for investors to buy and sell their REIT holdings.
Advantages of Polymath for REITs
The use of Polymath in REITs has several advantages. Firstly, it can reduce the cost and complexity of creating and managing a REIT. Issuing securities on the blockchain is a more cost-effective and streamlined process compared to traditional methods. Additionally, Polymath’s platform can automate several aspects of the REIT management process, including dividend payments, regulatory compliance, and reporting.
Secondly, Polymath can increase liquidity in the REIT market. By enabling the trading of security tokens on its platform, Polymath can make it easier for investors to buy and sell their REIT holdings. This can lead to increased trading volumes and improved price discovery, which can benefit both investors and issuers.
Thirdly, Polymath can expand the investor base for REITs. By offering a more accessible and efficient way of investing in real estate, Polymath can attract a broader range of investors to the REIT market. This can include retail investors who may not have had access to REITs previously.
The Future of REITs with Polymath
The emergence of Polymath has the potential to shape the future of REITs significantly. By simplifying the process of creating and managing REITs, Polymath can enable more businesses to issue securities and attract more investors to the market. This can lead to increased liquidity and a more efficient market for REITs.
In addition to these benefits, Polymath can also improve the transparency and security of the REIT market. Blockchain technology offers a tamper-proof and transparent way of tracking transactions, which can improve investor confidence in the market.
The emergence of Polymath has significant implications for the world of real estate investment trusts. By offering a more efficient and cost-effective way of creating and managing REITs, Polymath can simplify the process for businesses and attract more investors to the market. The use of blockchain technology can also improve transparency and security in the market, which can benefit investors and issuers alike.
Laravel Basics: Getting Started with the Framework
Wouldn’t it be great if there was a framework that did all the heavy lifting, and you could have fun creating an awesome app or website? Guess what? Laravel is just that.
Laravel – an overview
Laravel is an open-source, cross-platform PHP framework. It’s robust and easy to understand. It’s designed for developing simple or complex web applications. Laravel is based on Symfony, which provides reusable PHP components.
Laravel follows the model-view-controller architectural pattern. Therefore, the very beginning of work and creation within the framework is much simpler, as is the maintenance of the web application’s functionality.
Laravel is a backend framework. However, it also offers features that support front-end work. It has everything needed to create a secure, flexible and scalable web app.
The framework is known for its expressive and elegant syntax. This means that its code is clean, efficient, and easy to read and understand, even for inexperienced developers.
The main idea behind this framework is to make application development easier and faster through built-in features. For developers, Laravel makes life easier and web application building fun. And who writes better code than a happy developer?
Laravel – top features
Laravel comes with a rich set of tools and resources that speed up the development process and reduce the possibility of errors. Its powerful features provide an excellent software development experience, making it very popular among engineers.
Let’s take a look at some of the top Laravel features.
Laravel follows the model-view-controller architecture. This design pattern separates business logic and presentation layers. MVC breaks down an app into three fundamental parts: model (handles data logic), view (user interface), and controller (operations performed on data).
This architecture allows for overall performance improvement and better documentation creation, providing several built-in functionalities. MVC makes it easier to build, maintain and scale web applications.
Artisan is a command-line interface tool within the Laravel framework. It includes many useful commands in the application development process. Code, controller or model generation, database setup, data migration, or database management functions are just a few commands away.
This powerful tool not only saves time and effort but also saves developers from tedious and repetitive coding tasks during the development process. And you know what the great thing is? Developers can implement their own custom commands and thus further extend Laravel’s functionality.
Blade templating engine
Blade is Laravel’s lightweight built-in template engine. It provides the ability to develop layouts for different purposes and facilitates the creation of dynamic web pages.
Blade is a very intuitive tool and provides a lot of help when formatting data.
Given that it is a lightweight engine, it doesn’t put much strain on the platform and doesn’t have too many hardware requirements.
Another great part of Laravel is a database management tool called Eloquent object-relational mapper (ORM). Eloquent allows developers to easily and quickly manage database connection, migration, and queries.
Also, it eliminates compatibility problems between databases such as MySQL, PostgreSQL, SQL Server, and SQLite.
In Laravel, modular and object-oriented libraries come preinstalled, which is also one of its best features. Some of Laravel’s pre-installed libraries aren’t available in other PHP-based frameworks.
For example, Laravel’s authentication library comes with features such as active password tracking, password reset, CSRF protection, and encryption mechanisms.
Laravel also offers a reliable migration system for creating database structures. These can be created using the simple PHP language instead of relying on SQL.
Some other frameworks require database synchronization during migration, while in Laravel, it’s a much easier process.
In Laravel, the inversion of control (IoC) or service container is the most powerful tool for managing class dependencies and dependency injection.
This feature allows the use of different packages (application-specific or sometimes third-party packages) in Laravel with full compatibility and functionality. The packages can be easily installed using Composer.
For example, when linking a third-party package to a Laravel application, manual linking isn’t required as it can be done from a unique Laravel package service provider.
Authentication and authorization
Laravel offers built-in out-of-the-box solutions for authentication and authorization.
Writing authentication in another framework can take a long time.But in Laravel, developers can create a functional authentication and authorization system for a web app just by running a few commands.
Laravel automatically creates components such as the login controller and the user model. Authorization and access control ensure that data in various databases is safe and secure.
In Laravel, routing is simple and amazing. The framework provides an elegant way to define and organize routes.
The routing is intuitive, clean and easy to understand. You can name routes, group them, attach filters, create CRUD page resources, and more.
In Laravel, routes can be used to create URLs for browsers with great flexibility and control.
Laravel includes a testing feature that detects and prevents regressions. Unit testing allows multiple tests to be run simultaneously to ensure that new changes don’t disrupt the web application. It can be executed via the Artisan command line utility.
Laravel offers a built-in PHP Unit, and automated testing. Since Laravel was built with testing in mind, debugging and testing are integrated options.
Benefits of using Laravel
Laravel’s powerful features bring many benefits to both developers and businesses.
Laravel is an excellent framework for creating secure web applications. It provides the solution for the most important security problems, such as cross-site scripting, query spoofing, and SQL injection.
Laravel uses the Bcrypt hashing algorithm, and encrypts all the passwords it stores.
Laravel is highly customizable, which allows developers to create unique project structures for unique web applications.
Thanks to its clean code, MVC architecture, and built-in features, maintaining a site written in Laravel is easy, regardless of complexity or size.
Laravel caches almost all data from view-scripts to routes, which helps reduce processing time and, thereby, increases performance. This results in improved backend performance and faster loading and usage of the application or website.
Laravel allows you to create applications that can easily adapt to new technologies and trends that the future brings.
Laravel provides an easier and more convenient way to support multiple languages within your application. Implementing language localization is simple thanks to a well-defined file structure, built-in Localization and Localizator packages, and some awesome helpers and middleware. This significantly increases your chances of reaching a wider audience.
Laravel’s many built-in features and tools make the development process easier and faster, meaning your business application can be released sooner and deliver benefits faster.
Why use Laravel?
Laravel enables developers to build web applications much faster and easier, in an ecosystem with very few technical vulnerabilities and greater security.
Laravel’s amazing features and tools make it one of the most popular frameworks among both developers and enterprises.
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