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A Look Inside This Years The Association of Performing Arts Convention

A Look Inside This Years The Association of Performing Arts Convention


Not even a winter snow storm could keep performing arts leaders, artists, managers, agents and presenters of dance, theater and music from attending this year’ s APAP/NYC 2017. APAP is The Association of Performing Arts members, friends and colleagues gathered for five days of professional development, business deals and exciting performances, held at the New York Hilton. Celebrating their 60th year, the organization and its conference play a significant role in the performing arts industry, both monetarily and creatively. They succeed in bringing artists, employers  and audiences together. At APAP’s annual conference, today’s most daring new talent and cultural thought leaders come together with its membership to inspire and strengthen the performing arts industry and its evolution. More than 35 nations and all 50 U.S. states came to discuss important trends in performing arts, to explore challenges and opportunities anticipated for the future, and to conduct business by showcasing artists and connecting them to audiences in the U.S. and around the world.


“The theme of this year’s conference was FLOW, in synch with what arts organizations and artists are experiencing post-election,” said Mario Garcia Durham, president and CEO of APAP. “This year our members and guest will gain particular insight, strength and creativity when convening together.”


Keynote speakers such as Taylor Mac, Rita Moreno, Ira Glass, Angélique Kidjo, Stephen Schwartz, John Kani, Rosanne Cash and Harry Belafonte inspire attendees. Innovators from various fields share knowledge. Colleagues exchange practices and problem-solving techniques. The popular EXPO Hall was the one-stop networking hotspot with 370 exhibition booths, and more than 1,000 artist showcases make up a mini festival of the performing arts.


Magda Katz has been in the entertainment world for most of her life as a child actress, assistant to the head publicist of Avco Embassy Pictures, theatrical print agent. She went on to manage the show business career of her 2 children for over 15 years. For the last five years Magda has been filming and editing video trailers of live performances as well as celebrity interviews. Broadway After Dark was the first website to feature her video trailers. She contributed in creating a star studded 90th birthday party for Mickey Rooney at Feinstein’s at the Regency Hotel. Her video trailers have a large international following. Videos are featured on All of Magda’s videos can be viewed at

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