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American Express Toasts Ten Years of Small Business Saturday with The Big Future of Shopping Small Celebration

American Express Toasts Ten Years of Small Business Saturday with The Big Future of Shopping Small Celebration

Last night in Soho American Express hosted a grand celebration with supermodel and and entrepreneur, Karlie Kloss. Hundreds gathered to toast ten years of Small Business Saturday with The Big Future of Shopping Small grand party.  

With the retail landscape evolving, it has become more important than ever to back the small businesses that are vital to creating thriving communities. American Express is raising awareness of the issues impacting small businesses and helping small businesses future proof their business by teaming up with top trend forecaster WGSN to highlight upcoming potential technology and trend shifts.

NEW YORK, NEW YORK – NOVEMBER 21: A general view of atmosphere is seen during American Express and Small Business Owners in a Toast to 10 Years of Small Business Saturday with Karlie Kloss November 21, 2019 in New York City. (Photo by Brian Ach/Getty Images for American Express)

For the 10th Annual Small Business Saturday, American Express is bringing those insights to life through The Big Future of Shopping Small, an interactive retail space that introduces shoppers and small business owners to the future of retail, showcasing how technology and innovation is making shopping easier, more personalized and sustainably conscious. 

The Big Future of Shopping Small features interactive “Main Street” shopping experiences, such as AI & AR technologies, reimagined physical storefront spaces, clothing from zero footprint manufacturing methods and more, via retailers including Glazed and Confused, Zero Waste Daniel, Parley, 7th Floor Clothing, Soko and The New Stand

Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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