Last night in Soho American Express hosted a grand celebration with supermodel and and entrepreneur, Karlie Kloss. Hundreds gathered to toast ten years of Small Business Saturday with The Big Future of Shopping Small grand party.
With the retail landscape evolving, it has become more important than ever to back the small businesses that are vital to creating thriving communities. American Express is raising awareness of the issues impacting small businesses and helping small businesses future proof their business by teaming up with top trend forecaster WGSN to highlight upcoming potential technology and trend shifts.
For the 10th Annual Small Business Saturday, American Express is bringing those insights to life through The Big Future of Shopping Small, an interactive retail space that introduces shoppers and small business owners to the future of retail, showcasing how technology and innovation is making shopping easier, more personalized and sustainably conscious.
The Big Future of Shopping Small features interactive “Main Street” shopping experiences, such as AI & AR technologies, reimagined physical storefront spaces, clothing from zero footprint manufacturing methods and more, via retailers including Glazed and Confused, Zero Waste Daniel, Parley, 7th Floor Clothing, Soko and The New Stand.