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Are You Being Tracked By The Billboards in Times Square?

Are You Being Tracked By The Billboards in Times Square?
New York Senator Charles Schumer

New York Senator Charles Schumer

Billboard companies have been tracking people’s movements through smartphone apps in order to optimize advertising locations. New York Senator Charles Schumer is calling for a federal investigation into Clear Channel Outdoor Americas’ “spying billboards,” warning the service may violate privacy rights by tracking people’s cell phone data. “A person’s cellphone should not become a James Bond-like personal tracking device for a corporation to gather information about consumers without their consent,” Schumer said in a statement. There was a planned news conference today in Times Square, where the company operates many of these “Spying billboards.”

Jason King

Jason King

The company, which operates more than 675,000 billboards throughout the world, argues that characterization of its program is inaccurate, insisting it only uses anonymous data collected by other companies. In a statement, company spokesman Jason King said the RADAR program is based on an established advertising technique that ‘uses only aggregated and anonymized information’ from other companies that certify they’re following consumer protection standards.

Spying bill boardsThe ad program is a partnership between Clear Channel and other companies, including AT&T.

 

I for one think this should be eliminated. We should be able to walk our streets without the fear of being watched and tracked.

Family

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email: suzanna@t2conline.com

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