MvVO Art Launches AD ART SHOW

Ask Bob Blume – Column #15 How to get into the Voice- Over Market?

Ask Bob Blume – Column #15 How to get into the Voice- Over Market?

Responding to a question from Joel B of Long Island, NY: I am an actor who has been told he has a great voice how can I get into the voice-over market? 

Bob greeted Valerie Smaldone, an expert in the voice-over world. Upon asking her for what advice she would give Joel and anyone who wishes to get into the voice-over market, Valarie replied….

If Joel is being told he had a really good voice, that a great start, but it’s only the beginning. What do you do with great voice? There is an art and craft to voice-overs as there is with any other performance art. In Valerie’s class she teaches actors how to take a piece of copy (the script for the voice-over), interpret it, express in their own special way. This should be common practice for any actor. Think about the audience who are you speaking to. A piece of copy is its own small play or film with content, a purpose, a call to action with a beginning, middle and end. The actor must be able to break down the copy to communicate it properly.

Bob emphases how an actor must have a great reel to even enter the competitive voice-over market. This means getting specific training and hiring a professional to help you create a reel.

Valerie stated that she has been coaching, teaching and directing voice-overs for about 12 years. “It is extremely gratifying to see people come to light under my direction” stated and then Valerie addressed the question by saying “you wouldn’t build a house without a blueprint, so before an actor can do a reel, they need to have basic classes, rehearsal, before going into studio to create a reel.

If you want to acquire representation or work, you need to represent yourself properly and a demo is that tool.

1) Start by taking a class or work with a coach to learn your craft. Voice-over work is different than theatre, TV or film.

2) There are courses mostly virtual. If you are ready to start Valerie has a workshop coming up on November 14th -15th.

3)  There are numerous types of voice-overs i.e. commercial, promos, narration, audio books, animation, voice response, ect. Target what area or area’s you want to audition for in your reel.

4)  Accents play a significant part of your reel. Think globally.

5)  If you speak more than one language, incorporate that skill for more marketability.

6)  The internet has been incredible for the voice-over market, so take advantage of this technology.

7)  Find out what area of voice-over work you excel at. Are you good at little kid voices? That is a skill. You need to identify what makes you unique.

Valerie has had an outstanding career as the voice on 106.7 Lite FM Radio. She is grateful that Bob ask her to be voice of the Drama Desk Awards when he was the Exec Producer as well as having her in this column.

To take Valerie’s next seminar on voice-overs on November 14-15 click here. Currently Valerie can be heard on her weekly radio show, Bagels and Broadway on AM970.

A gentle reminder about donating to The Actors Fund Covid 19, as we all are in need and only if you can afford it.

Have a question for Bob? E-mail him at .

Valerie’s website is

Bob Blume’s company site is 

To Donate to The Actors Fund:

To Send in a question:

To see ALL of the prior columns: ASK BOB BLUME columns


Ask Bob Blume is a new twice-weekly Video Column giving career advice to actors/performers of all ages, who are either current professionals or looking to enter show business. The column will offer free advice, and answer questions from viewer emails by Robert R Blume (aka Bob) a respected veteran entertainment talent manager and producer. As the President of the bi-coastal talent management and production company Step Forward Entertainment, Bob currently oversees the careers of professional actors/singers/dancers/reporters, as well as serving as an Executive Producer of the Annual DRAMA DESK AWARDS (the “Golden Globes” of theatre) from 1999 until 2018. To submit questions: For information on Bob: /

More in Film

The Glorious Corner

G. H. HARDINGNovember 30, 2020

The Glorious Corner

G. H. HARDINGNovember 27, 2020

Get Ready To Cry The Prom’s Trailer is Touching.

Suzanna BowlingNovember 27, 2020

Ask Bob Blume -Column #26 -Actors Creating Opportunities with Erica LaRose

Bob BlumeNovember 26, 2020

The Glorious Corner

G. H. HARDINGNovember 24, 2020

Ask Bob Blume – Column #25 – Advice for Actors from now through January 4, 2021

Bob BlumeNovember 23, 2020

The Glorious Corner

G. H. HARDINGNovember 22, 2020

The Glorious Corner

G. H. HARDINGNovember 21, 2020

Ask Bob Blume -Column #24 -What Do You Need To Submit for Jobs on Casting Sites?

Bob BlumeNovember 19, 2020