This weekend BACARDÍ hosted an epic Halloween night that rivaled all other events across town. Teaming up with Kenzo Digital – the artist known for his groundbreaking work and use of technology in projects with the likes of Beyoncé, Kanye West, and the recent Samsung Social Galaxy –they flipped the traditional concept of a haunted house on its head and created the most fantastic haunted house in recent memory.
The multi-sensory experience truly captivated, thrilled, and frightened its visitors at the Brooklyn Navy Yard on Saturday night. Both VIP and a multitude of guests danced the night away at the spooktacular celebration.
Known as ‘Nocturnal Awakening’ the installation featured various innovative technologies, visual and auditory effects meant to delve deep into the psyche of each visitor, and upend their notions of physical space, to create an unimaginable and emotionally vibrant evening they will never forget. The structure itself was a two-floor, multi-room labyrinth that brought the bat – the creature most synonymous with the night and the icon of BACARDÍ – to life with a series of chilling installations that told the story of metamorphosis.
The latest in a series of artist collaborations from BACARDÍ, this mind-bending experience was poised to arrest visitors’ senses and revolutionize the idea of a haunted house, definingBACARDÍ as the true innovator and the rightful owner of Halloween.
Swizz Beatz arrived in a Raf Simmons designed costume with BACARDÍ 8 on the rocks in hand. Swizz and his posse posed, Snapchatted and Face Timed with invited guests in the bat adorned layer before experiencing the digital haunted house. Alicia Keys and Mark Ronson, dressed in a Mardi Gras mask and Frankenstein make-up, playfully posed for photos in the second floor VIP before Swizz joined in on the fun prior to his DJ set.
Actress Emily Ratajkowski made a grand entrance as Cleopatra in an alluring costume designed by Yandy. Additional attendees included Jillionaire, Philippe and David Blond of “The Blonds,”James Murray of Impractical Jokers and more.
Photos Courtesy – BFA