MvVO Art Launches AD ART SHOW
Broadway

Be More Chill Helps Bring Virtual Reality to Broadway

Be More Chill Helps Bring Virtual Reality to Broadway

John Gore and his family of companies is proud to announce their partnership with MelodyVR to bring, for the first time ever, editorial virtual reality content to Broadway. This partnership creates an entirely new format and distribution mechanism for theater-related editorial content, allowing both Broadway fans to discover the wonders of VR and existing VR users to experience the excitement of Broadway.

Kicking off the inaugural roll-out of never-before-seen content is an exclusive experience featuring Joe Iconis, in which he takes viewers through a tour of the Tony Awards suite at Sofitel New York, before heading to his Tony nominated new musical Be More Chill. The content will be released in companion with the CBS special “At the Tony’s” as the community gears up for Broadway’s biggest night. The Be More Chill experience will be the first step in production-driven content. As a leader in capturing and distributing live concerts in VR, MelodyVR, in partnership with John Gore and his family of companies, is creating the opportunity for the first Broadway show to be streamed straight to your home in full immersive virtual reality.

John Gore, owner and CEO of the John Gore Organization, said, “Every single thing we do at JGO is centered around the goal of serving tantalizing content to theater fans, regardless of their geographical location. Using VR technology is just one more way to deliver Broadway to fans around the globe, especially when the live experience of Broadway and touring Broadway is beyond their reach.”

Jerry Goehring, producer of Be More Chill, said, “We at Be More Chill immediately recognized the exciting potential of bringing Broadway to fans everywhere via virtual reality. We’re excited to be part of this partnership’s debut and look forward to giving fans across the world access to our show in this revolutionary new platform.”

Anthony Matchett, CEO of MelodyVR adds, “Having achieved a series of groundbreaking firsts with the music industry, I’m thrilled to announce our partnership with John Gore, which will see globally recognized theatrical productions made available to consumers worldwide. At the core of MelodyVR, is our vision of connecting fans with unobtainable experiences, in new and immersive ways. Musical theatre is a natural evolution in our journey and I’m pleased that we’ll soon be delivering even more amazing content to consumers via our partnership with JGO.”

MelodyVR has partnered with a huge array of international artists to build the world’s largest library of immersive and interactive virtual reality music experiences.  Via the MelodyVR app, users can access a unique and world-class set of original experiences, captured from multiple points-of-view to give fans complete control over what they see and where they stand. MelodyVR’s unique “jump spot” technology puts the VR audience fully in control, allowing fans to move from the pit, to the side of stage, to the crowd, with the touch of a button.

The John Gore Organization is the leading developer, producer, distributor and marketer of Broadway theatre worldwide. Under the leadership of 13-time Tony-winning theater producer and owner John Gore, its family of companies includes Broadway Across America, Broadway.com, The Broadway Channel, BroadwayBox.com, and Group Sales Box Office. The company presents shows in 45 cities across North America as well as on Broadway, Off-Broadway, London’s West End, Japan, and China. It has won Tony Awards in every producing category as well as numerous other Drama League, Drama Desk and Olivier Awards. 

Broadway

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email: suzanna@t2conline.com

More in Broadway

The Video of Broadway in Bryant Park With Beetlejuice, Waitress, Chicago, Jersey Boys and Come from Away

Genevieve Rafter KeddyJuly 21, 2019

Casey Nicholaw on THEATER: All the Moving Parts With Patrick Pacheco

Suzanna BowlingJuly 19, 2019

Brian Cox To Play Lyndon B. Johnson in The Great Society

Suzanna BowlingJuly 19, 2019

Broadway in Bryant Park With Beetlejuice, Waitress, Chicago,Jersey Boys and Come from Away

Genevieve Rafter KeddyJuly 18, 2019

Baz Luhrmann’s Moulin Rouge! The Musical Gets Ready to Open on Broadway With Aaron Tveit

Suzanna BowlingJuly 17, 2019

World-Renowned Musical Wicked Modernizes the Broadway Experience Through Broadw.ai’s AI Technology

Suzanna BowlingJuly 16, 2019

Broadway in Bryant Park Kicks Off Opening Day With Be More Chill, King Kong, Bat Out of Hell! and More

Genevieve Rafter KeddyJuly 12, 2019

Neil Simon Theatre Dims Lights for Annie’s Lyricist and Director Martin Charnin

Suzanna BowlingJuly 12, 2019

Shereen Pimentel and Isaac Powell Will Star in Ivo van Hove’s upcoming Broadway revival of West Side Story

Suzanna BowlingJuly 10, 2019