Promotion and advertising is a challenge for any business, whether you’re new to the industry or have an established company. These strategies are great for helping your business to grow and reach new customers.
Showcase your products properly
A great looking website is a must for any business, whether you’re promoting services or physical products. Your website serves as a first impression for many of your potential customers, so it’s a useful way to promote what you do and what you can offer them. Invest the time and money in your copywriting and photos – a company such as Jonathan Knowles photography can take professional photos that will really help your brand stand out in the right way.
Make the most of social media
In today’s digital world, social media is more than just a way to pass the time – it’s a huge investment that every business should be making. From ads and offers to communicate with your target customers, if you want to promote your brand, you should be engaging with your audience on social media. Depending on the nature of your business, think about the channels that work best for your company.
Set up listings in local online directories
Both Google and Bing offer free local business listings, which will help your local customers find your business. Registering your business with search engines also allows your company to show up on Google Maps – all that’s required is to fill out a form and register, then have your business verified through the confirmation process, which is usually by post or a phone call.
Send off press releases
Don’t keep quiet about your company’s achievements – if something momentous or newsworthy has taken place, send off a press release about it and promote it. Press releases are an ideal way to generate publicity and there are loads of websites available to distribute on to make the process even easier.