Schmackary’s, “the official cookie of Broadway,” will host their 5th annual Broadway Bakes from May 27-31, 2019. Over twenty of the biggest names on Broadway, including 2019 Tony Awards nominees, will join together to work behind the counter at Schmackary’s, selling cookies to customers and raising money in support of Broadway Cares/Equity Fights AIDS. Each day, from 3:00-7:00 PM , half of the sales and all of the tips generated while the Broadway stars are working at Schmackary’s will go directly to Broadway Cares/Equity Fights AIDS.
In the past years, Schmackary’s Broadway Bakes event helped raise over $53,000 for Broadway Cares/Equity Fights AIDS. Zachary “Schmackary” Schmahl, the owner, creator and cookie master of Schmackary’s finds it very important to give back to the Broadway community as they have been extremely supportive of the 7-year old cookie company since the very beginning. “Every step of the way, the backing of the theatre community has helped our little cookie company grow into a huge success story,” Schmahl said. “So when it came time to give back, Schmackary’s wanted to assist the Broadway community in any way possible. Broadway Bakes was born and the stars have come out twice now to help us give back and support Broadway Cares/Equity Fights AIDS.”
Schedule of stars to appear at Broadway Bakes include (subject to change):
Monday, May 27
Kathryn Gallagher (Jagged Little Pill) and Stephanie Styles (Kiss Me Kate)
Lesli Margherita (The Flamingo Kid), Wesley Taylor (Alice By Heart), and Isaac Powell (Once On This Island)
Tuesday, May 28
Alex Brightman (Beetlejuice – 2019 Tony Nominee), Jimmy Davis (Oklahoma), and Will Brill (Oklahoma)
Be More Chill’s Joe Iconis (2019 Tony Nominee), Jason “Sweettooth” Williams, and Charlie Rosen
Wednesday, May 29
Laura Osnes (Broadway Princess Party), Christy Altomare (Anastasia), and Ben Rauhala (The Secret Life of Bees)
Thursday, May 30
Frozen’s Cassie Levy and Patti Murin
Anastasia’s Derek Klena (Jagged Little Pill) and John Bolton
Friday, May 31
Harry Potter and the Cursed Child’s James Snyder, Jenny Jules, and Matt Mueller
Mean Girls’ Kyle Selig and Grey Henson
More details and additional stars will be announced on www.BroadwayBakes.com as well as Schmackary’s social media channels (Twitter, Facebook, Instagram).
Schmackary’s is a “uniquely gourmet” cookie company, located in the heart of the Theatre District at 45th and 9th Avenue in Hell’s Kitchen at 362 West 45th Street. Schmackary’s is known for its bountiful menu of rotating gourmet cookie flavors – currently boasting more cookie flavors than anywhere else on planet earth, there are over 75 unique cookie flavors in rotation and the list is always growing! The store delivers throughout Manhattan and ships nationwide. Schmackary’s has also been dubbed “the official cookie of Broadway” as their cookies are very popular with the Broadway community. Schmackary’s also has a program online, allowing theatre fans to send their favorite Broadway stars cookies along with a personal note directly to the theatre.
This Summer, Schmackary’s will be opening a second location at 35 Cooper Square, in the East Village!
Broadway Cares/Equity Fights AIDS helps ensure that the most vulnerable among us receive life-saving medication and health care, nutritious meals, counseling and emergency financial assistance. Broadway Cares awards annual grants to more than 450 AIDS and family service organizations nationwide and is the major supporter of the social service programs at The Actors Fund, including the HIV/AIDS Initiative, the Phyllis Newman Women’s Health Initiative and the Al Hirschfeld Free Health Clinic.