Bumble was first founded to challenge the antiquated rules of dating. Now, Bumble empowers users to connect with confidence whether dating, networking, or meeting friends online. We’ve made it not only necessary but acceptable for women to make the first move, shaking up outdated gender norms. We prioritize kindness and respect, providing a safe online community for users to build new relationships.
Taking that philosophy to heart Bumble is taking 112 real-life stories of “inspirational and relatable” users all over New York for its largest advertising campaign to date. You will see these inspirational citizens on billboards, storefronts, subways, double-decker illuminated buses, coffee sleeves, pizza boxes and wraps around the New York Post. Over 500 outdoor placements in all.
Whitney Wolfe Herd, Founder and CEO of Bumble writes; “When I founded Bumble in 2014, it was because I saw a problem I wanted to help solve. So many of the smart, wonderful women in my life were waiting around to be asked out, but societal norms didn’t encourage them to start up a conversation. I thought, what if I could flip that outdated dynamic on its head? What if women made the first move, and sent the first message?
My vision was to empower women to know their strength, and to remove the archaic pressures placed upon men to be the aggressors. The mission: end misogyny through empowered connections rooted in kindness, accountability, and equality.
New Yorkers were among the first to welcome this new way of connecting, and to really champion Bumble. You saw the value in a platform welcoming of all genders and sexualities. And when we evolved beyond a dating app, you quickly got on board, expanding your professional network using Bumble Bizz and forming new friendships in Bumble BFF mode.
We’re so grateful that you’ve grown with us. We admire your hustle and your heart. We applaud your relentless advocacy for yourselves, your communities, and the causes you believe in.
Now, we’re celebrating you, the more than 3 million Bumble users in the New York area. In these pages, you’ll meet some of the most inspiring people from the five boroughs. They’re entrepreneurs, game-changers, and ceiling-crashers. They’re designers, artists, and activists. Some are single parents. Others are immigrants and first-generation Americans. Many have overcome astonishing odds.
What they have in common is that they’re all inspiring, and you can find them on Bumble. They’re making the first move in all areas of their lives. Follow @FindThemOnBumble on Instagram to learn more about each and every one of these all-stars.
We’re throwing a party to celebrate these inspiring New Yorkers — and to meet as many of you ‘IRL’ as possible! Openthe Bumble app in any mode and look for the #FindThemOnBumble card for a chance to attend.
Ms. Herd also stated “The social connection app, which has 41 million worldwide customers, wanted to “encompass a lot of voices and celebrate the city and the incredible people using our product, We’ve never invested as much intellectual or financial capital into a marketing campaign before.”
According to Ad Week, Bumble handpicked a random number of users “with a diverse array of backgrounds, love lives, friendships and careers.”
Featured among the diverse group of everyday city dwellers are Samantha Honig, Field Producer UES (I didn’t cheat or push other people down to get to where I am today. but rather lifted them up along my way.), Amirah Kassem, founder of Flour Shop in SoHo (“I believe the secret to happiness is creating it yourself.”) and Gavin Moseley, founder of Den Hospitality in the West Village (“My legacy will be that I made my friends feel better about themselves.”).
Bumble plans to replicate the campaign in cities around the world, with Los Angeles next in line.
To see more @FindThemOnBumble on Instagram and on Bumble’s website.