This Tuesday, Broadway celebrates Hispanic Heritage Month with the 2nd annual “Viva Broadway,” a free concert open to the public in Times Square.
National Viva Broadway Ambassador Martine Sainvil from The Broadway League stated “Broadway is for everyone, part of the program’s goals is to make the Latino communities more aware of who is involved and what’s happening in the theaters’ shows. This concert is to reach out and celebrate and supporteach other.”
The program will include performances from current and recent Broadway stars including Kathryn Allison, from Aladdin; Ashley De la Rosa, currently appearing in Mean Girls; Enrique Segura, who currently plays Ed in The Lion King; Mariand Torres, most recently seen as Elphaba in Wicked; and Ana Villafañe known for her role as Gloria Estefan in On Your Feet! The Musical – The Story of Emilio & Gloria Estefan. In addition, Mandy Gonzalez (Hamilton) will perform her new single Amor Sin Fronteras, from the upcoming album and book, Fandango at the Wall.
Fans who are not able to attend the concert can still watch it on Facebook LIVE by visiting https://www.facebook.com/BroadwayLeague.
The free concert will be held on Sept. 25, from 5 p.m. to 6 p.m. in Duffy Square at W. 46th St. and Broadway.
The Broadway League has created Viva Broadway, a new audience development partnership with the Hispanic community, to help bridge the world of Broadway with Latino audiences around the country.
The most burgeoning growth demographic, Hispanics comprise 5.5 million of the population in the NY/NJ tri-state area and over 50 million in the U.S. and growing. However, this vibrant audience is not represented in a similar proportion in attendance on Broadway in NYC and across the country.
The long-term initiative aims to increase awareness about Broadway while culturally enriching lives, bringing families together, and building new careers in the theatre. We have formed a National Advisory Board of industry and cultural notables to help strategize and spread the word about all that Broadway has to offer this growing and vibrant community.
Specific plans include media and education initiatives, as well as conducting workshops and other programs to help augment and develop career opportunities for Latinos within the Latino community.
Viva Broadway is a program of The Broadway League.