For those in the know, there is only one cheesecake: Junior’s. Indeed, Junior’s has been called the “World’s Most Fabulous Cheesecake” by scores of media, including The Wall Street Journal, New York Magazine, NBC’s Today and ABC’s Good Morning America, not to mention by countless celebrities, entertainers, politicians as well as other notables. Recently, Thrillist named Junior’s cheesecake one of the fifty things you need to eat before you die. But the proof is in the tasting: Junior’s sells over ten million slices of cheesecake each year.
The man behind this extraordinary success is Alan Rosen: the third generation of the Rosen family to lead the venerable brand. Born and raised in New York, he grew up watching his father, Walter, run the original Junior’s restaurant. While in high school and college, Alan spent his summers learning the business while also acting as a manager at the original Brooklyn location. There was little doubt that he would one day guide the company that was founded by his grandfather, Harry, in 1950.
After graduating from Cornell University’s School of Hotel Management in 1991, Alan spent three years working at other industry restaurants before returning to Junior’s. He started off at Junior’s as the Director of Marketing, with a goal towards growing and expanding the business beyond the original Brooklyn location.
And grown it has. Co-owner with his brother, Kevin, Alan celebrated Junior’s 50th anniversary in May 2000 by opening a second location in Manhattan’s world famous Grand Central Terminal. In 2006, Alan brought the restaurant to a hugely successful Broadway debut as he opened a new location in the heart of Times Square. Two years later, in 2008, he opened a restaurant in the Foxwoods Tower in Foxwoods Resort & Casino. Junior’s also has operations in Barclays Center in Downtown Brooklyn. In 2015, Alan expanded Junior’s baking operations and opened a 103,000 sq. ft. baking facility in Burlington, New Jersey. This year has been full of exciting news for Junior’s Restaurant; Alan announced that he will open a Junior’s Restaurant in Boca Raton, Florida, in September 2016. Most recently, Alan broke the news that there will be a second Midtown location of Junior’s Restaurant, opening in 2017.
In addition, Alan has grown the Junior’s brand internationally. Junior’s cheesecake is sold in Japan, France and South Korea where two licensed retail outlets recently opened.
Today, Alan oversees the restaurants, retail bakeries, wholesale and mail order operations, which generates over $65 million in sales annually. Junior’s serves over 5,000 customers daily and sells approximately 20,000 cheesecakes every week.
*In honor of National Cheesecake Day, Junior’s Restaurant is having a Super Summer Sale at their online store from July 29th to July 31st! All cakes will be on sale for up to 50% off, and can be purchased by visiting https://www.juniorscheesecake.com/all-items/.
Junior’s Cheesecake – Brooklyn
386 Flatbush Avenue EXT
Brooklyn, New York 11201
Junior’s Cheesecake – Times Square
West 45th St. between
Broadway and 8th Ave.