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Converting Visitors into Customers: 6 Steps to Writing an Effective Sales Letter That Gets the Job Done

Converting Visitors into Customers: 6 Steps to Writing an Effective Sales Letter That Gets the Job Done

Do you ever go blank when you start to write a sales letter? Do you have the perfect ideas but you find it difficult putting them on paper? If the answer to this is YES, then you need to know that you are not alone as these are some of the common challenges most businesses face. If you are looking to create the best sales content for your customers, here are 6 steps to writing an effective sales letter you need to know about.

1.         Be the Customer When Writing

This is one of the most crucial pointers to have in mind when it comes to drafting a sales letter, although most people tend to overlook it. When writing this letter, assume you are the reader and write what you would like to know as the customer and not what you intend to say. You only have a page to create an impression to your customer so it’s important to do it the right way. Remember, the primary concern of your customers is ensuring their needs and desires are met. If you only focus on increasing your bank account, then there are high chances you will lose them.

2.         Organize Your Letter

Just like the term papers in high school, sales letters need an introduction, body, and conclusion. The introduction should include information on why you are sending a letter to your customer. The ‘sales pitch’ should be the body of your letter which explains why you are offering an irresistible offer. The conclusion is a wrap up which brings the main point of the letter and asks the customer to take up the offer.

3.         Capture the Attention of Readers

You may also decide to use headlines in your sales letter. These can be used to inform your readers or customer about the offer. When writing a sales letter, create compelling headlines that will make the customers want to read your story.

4.         Offer Should Be Presented on One Page

If the offer is missing in your headline or in the first sentence of the letter, make sure you include it in the early parts of your essay. If your offer cannot be resisted, then you need to include it earlier before customers can change their mind about reading your story.

5.         Understand Your Customers

Before sending out your sales letter, you also need to understand the needs of your customers. You can do this by gathering information progressively without being too aggressive to scare them away. You can read at SharpSpring.com/blog/what-is-progressive-profiling/ to get more information on how to gather information regarding your customers.

6.         Request Customers to take Action

Your customers may not know what it is you want unless you make your intentions known to them. If you want them to call or purchase your products, you need to make that clear to them. Create a button that would direct them to a purchase page so they can complete the transaction.

Wrap Up

The above pointers will enable you to an effective sales letter when you need to call your customers to action. Follow the steps above and convert your visitors into customers.

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