TikToker and content creator Jacob Fletcher-Johnson is one of the Gen-Z rising stars at the center of this social media marketing revolution, whose growing audience on the platform has earned him a number of brand collaborations.
The creative and energetic 18-year-old dancer created the viral ‘Spaz Challenge’ that caught on during the first UK lockdown in March 2020. More than 2.7M videos were made with people dancing the challenge, including some of social media’s biggest stars like Jason Derulo, Addison Rae, James Charles and Derek Hough.
Fletcher-Johnson’s social media experience extends back to 12-years-old when he began making YouTube videos. His first taste of internet fame was at age 15 when a dance video (Ayo & Teo in London) went viral and now sits at 8M views. Since then, as well as monetising his content, he’s featured in some modeing campaigns and also worked as a freelance videographer. He’s even worked on dance promotions for Swae Lee, B.O.B., Chris Brown and Aitch, also collaborating with his dance inspirations Ayo & Teo and French duo Les Twins.
The TikToker has firmly established his signature dance style that combines street and hip-hop with modern African moves, integrating the styles of dance legends like Michael Jackson. Now, his shapes are starting to catch on with other brands who want to collaborate with the teen. Recently he paired up with KOJO, a plant-based urban eatery in London with a passion for “Kommunity”. Fletcher-Johnson has already showcased his moves outside the restaurant and plans to create more collaborative content showcasing fashion, music and art that the plant based Kommunity can relate to.
Now Fletcher-Johnson is crossing over into fashion, having collaborated with clothing retailer Bershka. The shop is part of Inditex, one of the world’s largest fashion groups containing other big names like ZARA and Pull&Bear. Most recently they collaborated with the teen to promote one of Bershka’s new looks to popularize the #BershkaStyle.
He also landed an opportunity with Flipz pretzels after winning their TikTok creator search, which rewarded him with a three month contract as a content creator for the brand and a £10,000 prize. “This experience allowed me to practice making food related content which enhanced my filmmaking skills and spiked my creativity,” Fletcher-Johnson says. This means that the creator has now worked across music, fashion and food — a mark of versatility and proof that dance can translate a powerful message across numerous communities and industries.
Brand work is what gives social media content creators the opportunity to make a living and develop their personal brand into a sustainable business model, and it seems it’s all up from here for the young creator. We love seeing artists like him thriving. Check out his amazing work on Instagram, TikTok and YouTube. Here is to the future of art.
Cover Art by Photo by Solen Feyissa on Unsplash
Dance
Tiler Peck, Melissa Manchester, Melissa Errico, Lisa Fischer and More In Song, Dance, Spoken Word
In honor of Women’s History Month, The Cooper Union is organizing a series of talks, exhibitions, and programs, culminating on Saturday, March 18 with a star-studded evening featuring headliners from across the worlds of dance, music, and theatre.
Song, Dance, Spoken Word is an exhilarating celebration that includes powerful performances by New York City Ballet principal dancer Tiler Peck; singer-songwriter Melissa Manchester; Tony Award-nominated Broadway actress Melissa Errico; Grammy Award-winning singer and songwriter Lisa Fischer; comedian and The Cooper Union alumna Alice Wetterlund; groundbreaking performance ensemble Urban Bush Women; and American tap dancer and choreographer Dormeshia Sumbry-Edwards, among many others.
Tickets are $15 and you could get them here.
Great Performances will continue its 50th anniversary season on PBS with Great Performances at 50: Celebrating Broadway’s Best, a celebration of Broadway in the past 50 years hosted by two-time Tony Award winner Sutton Foster performed from Lincoln Center’s David H. Koch Theater.
The performance will be staged by Tony-winning director-choreographer Warren Carlyle, with Patrick Vaccariello (The Music Man) as music director and written b Tony Awards veteran Dave Boone.
The star-studded show will be taped live from Lincoln Center’s David H. Koch Theater on March 23. The special will premier Friday, May 12 on PBS and include performances by André de Shields, Robyn Hurder, Jane Krakowski, Norm Lewis, Donna McKechnie, Betty Buckley, Jessie Mueller, Chita Rivera, Vanessa Williams and many more.
This special concert will be followed by the Public Theater’s Free Shakespeare in the Park production of Richard III starring Danai Gurira on Friday, May 19th..
Artechouse Magentaverse, Kid’s Night on Broadway, 20 at 20 Off-Broadway, Hip-Hop: Conscious, Unconscious, Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style, St. Patrick’s Day Parade, Pink Pier at Watermark, Orchid Show and the Macy’s Flower Show. Plus Jerry Seinfeld, Billy Joel and John Mayer are performing.
3/1: Karen’s Diner opens until the end of the year. With 14 locations across Australia, the UK and USA! It’s an absurd, unique environment full of laughs, banter and top-notch American diner style grub!
3/2-5: Outsider Art Fair at Metropolitan Pavilion with 64 international exhibitors
3/3 – 4/23: Acclaimed artist Lily Kwong will design the Orchid Show‘s 20th year. The design is inspired by her ancestral connections to the natural world and will feature thousands of orchids in a meditative and captivating display. Visitors will be able to reconnect with nature while experiencing the picture-perfect beauty of the orchids. On select nights, adults can experience the exhibition through Orchid Nights, with music, cash bars, and food available for purchase.
3/3 – 4: Jerry Seinfeld at the Beacon Theatre
3/3 – 19: New York International Children’s Film Festival was first established in 1997 to promote passionate cinematic works for ages between 3 and 18. This popular event showcases 100 animated, live-action short and long films. The film festival is then followed by filmmaker Q&As, workshops, voting, and more. Not only is this a great source of entertainment for youngsters, but it’s an ideal event to expand their learning with tours and thought-provoking sessions.
3/15: John Mayer @ MSG
3/16-24: Celebrate Asian culture during New York’s annual Asia Week. Over a 1-week span throughout the city’s metropolitan areas, the event features scheduled Asian art exhibits, auctions, special events, and talks from international artists and specialists.
3/17: St. Patrick’s Day Parade is one of NYC’s longest-standing traditions; in fact, it is the world’s oldest and largest parade, dating back to 1762. In current years, the parade has proceeded up 5th avenue to pass in front of the steps of St. Patrick’s Cathedral, where the city’s Archbishop watches. The celebration is free for the public to attend.
3/17 – 5/9: Museum of Failure at 220 36th Street in Industry City
3/20 -4/9: 20at20 is your chance to see the Best of Off-Broadway for only $20!
3/21: Kids Night on Broadway. Kids go FREE to over 20 Broadway shows, when accompanied by a full-paying adult. Kids dine free at many Times Square restaurants, and parents get discounted parking rates.
3/26: Billy Joel @ MSG
3/26 -4/10: Macy Flower Show. Dive into the vibrant colors of deep-sea florals and stunning marine life at our upcoming Flower Show, “Voyage to Oceanum.” Visitors to Macy’s will embark upon an exciting under-the-ocean odyssey, discovering long-lost treasures and breathtaking aquatic beauty along the way.
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