If you are the owner of a company or organization that offers email services, then you know how important determining accurate open rates and reply rates is. A juicy business lead doesn’t come out all of a sudden, its appearance requires a match of skills and good planning. Most companies that deal with b2b sales lead generationhave their own database to work with. Belkins’ business leads database is a good example of a properly structured and rich system of prospects built to bring profit to your company. Though some skeptics claim email to be an out-of-date way to connect with people, it is still a convenient and conventional means of business communication.
In this fast-paced, information-based world, an email service provider that’s not getting a response from its customers is like waving a cape in front of a speeding car. You will soon find that your inbox loads with spam, junk emails, unwanted coupons and flyer advertisements, all of which drive away potential customers. It is up to you to use accurate methods of analyzing your customer’s email open rates, in order to determine what kind of customers to target, and what methods may not be helping you keep them satisfied, thus getting new businesses leads.
Some of the more common ways to analyze your customers’ email habits include sending out surveys to find out what mail they expect to receive, running focus groups to find out what styles of advertisement work best, and creating questionnaires to find out what your customers want in your newsletters. These are all legitimate ways of studying your customer base. However, sometimes you may find that your data still isn’t adequate. This is where you can use special tools for analyzing your email database to help determine the range of necessary improvements.
If you are an affiliate marketer, it is important that you should know about the importance of prospecting and testing to know about the improvement of your email open rate. In fact, you can use the open rate statistics for the measurement of your progress as a good way of estimating the efficiency of your lead generator mechanisms. It is advisable to test the rate before launching a cold email campaign, no matter if it’s on autopilot or not, and right in the process of it. Testing allows you to compare and contrast different elements of your email campaigns to see how they impact your subscribers’ reactions to them. You can form a hypothesis about what you think will occur, and then formulate a test and find out what really happens.
A comparison between email outreach and cold emails: Most of marketers are aware that there is a difference between prospecting and cold emails. In fact, there are many who prefer to send both these types of emails because they know that this method will allow them to know the differences between these two types of campaigns. It is important for you to do a comparison study between these two campaigns so as to know which one has a higher response rate. Of course, you should consider the age of the prospect, their demographic, their purchasing habits and other important factors so as to get the most profitable results for your business. There are 5 elements that should be tested primarily
- Subject lines. The length, topic, elements of personalization – these are the parameters to be tested
- Pre-header. Some companies might avoid pre-headers in their email messages. However, they serve as the wingman to your mail by giving your addressee more information about the subject of the letter.
- Day of time. That’s right, even the time when you send out emails is a very important aspect to care about. It is especially so when we speak about b2b appointment setting mechanism.
- The structure of an email. This includes the text you type in and any other visual or audio content you provide potential prospects with. B2b online lead generation requires modern companies to be flexible yet determinative in their desire to sell products or services.
If you want to learn more about proper ways of setting up an email campaign, click here to study all the important aspects and examples of “do-it-right” campaigns.
We have already briefly described the important features to care about when it comes to lead generation b2b. Let’s have a closer look at them.
As an internet marketer, you may not know it, but there are simple ways that you can use to improve your email open rates and reply rates. First, if you want to send emails to potential customers and clients, you should always make sure to keep the email subject line in mind. You see, most people only open emails that have interesting subject lines. So if you want to improve your email open rates and reply rates, you need to make sure that you have an interesting subject line that will catch their attention. Make sure that you also give them a reason to open your email.
Next, the body of your email is just as important. Although you have already found out that people like to read what’s inside, if they don’t find what they’re looking for, chances are they will hit the delete button without ever opening your email. So your body is just as crucial as your subject line. Make sure that your content is relevant, informative, and useful to your readers. Always check for spelling and grammar mistakes and make sure that they’re clear to your readers as well.
Finally, it is important to make sure your emails won’t finish their life cycle in a spam folder. This usually happens when you choose inappropriate addressees or your database hasn’t been formed up well enough. To deal with the first issue, we recommend using specialized software like Folderly. It allows you to track and analyze your deliverability rate and fix it by introducing changes to the templates or your database on the whole.
If you’re an online marketer, you know how difficult it can be to increase the number of emails that you send out and increase the open rates on those emails. The problem is that we’ve become a rather automated society, where we click on links and read the information at lightning speed. Even appointment setting through email might be a tricky thing to do since it’s easier to deal with these issues in popular messengers. That means we have to work a little harder to get our messages across. When it comes down to email marketing optimization, one of the absolute best ways to see what works and what doesn’t is through A/B testing. Testing one email against another is the only way to know what sits well with your readers, so start simple.
- Run an A/B test. Don’t run just one, run a few. Start with testing out subject lines to see what users click to open, then run another test to see which content they prefer or what design sits well with them
- Collect the data. Make good use of your analytics to review your test results. The materials that garner more open and click-through rates are the pieces that are sitting well with your readers
- Use the data. Take your combined bits of data from your various tests and use them. Analyze the emails that performed well and combine their various aspects
To sum it up, email campaigns are not dead yet and might serve as a decent instrument to expand your online presence and get new leads. However, due to its nature and competition with messengers, such campaigns require utter preparation and a clear understanding of what you are going to do and why. Just imagine yourself being a prospect who gets tons of messages by email, all of them are cliched, non-personalized, spammy. Where are these messages going to land? That’s it, right in the spam folder. Instead of going this way, try to automate your messages uniquely, add a personal touch to them, and keep in mind how regularly you are going to send them out. Little strokes fell great oaks, as we know. Be patient and consistent and benefits won’t make you wait for them too long.