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Dua Lipa Launches YSL Fragrance LIBRE

Dua Lipa Launches YSL Fragrance LIBRE

New York Fashion week was grounds for a sweet and spicy launch of YSL Beauté’s new fragrance LIBRE. Singing sensation Dua Lipa hosted the night honoring the new scent of freedom.

The exclusive party during NYFW with the brand ambassador hosted influencers and VIPs as DJ Caroline Polachek had them dancing the night away.

Lavender and Orange Blossom trees brought the exotic notes of the fragrance to exquisite party.  At the event, YSL Beauté also created moments welcoming guests to discover the campaign through interactive elements, including an interactive Freedom Wall, Giant LIBRE letters and fragrance sculpture, and the opportunity to film your own Freedom Manifesto to express what freedom means to you.

The sexy cool floral scent is a perfect fit for the international star. The divine bottle is grown between France and Morocco, conceived between Paris and New York, and carries lovely notes of Orange Blossom and Lavender.

Truly it was a night to remember.

Photo: Benn Gabbe and Brian Ach / Getty Images for YSL Beauty

Sensible Socialite

ElizaBeth Taylor is a journalist for Times Square Chronicles and is a frequent guest at film, fashion and art events throughout New York City and Los Angeles due to her stature as The Sensible Socialite.Passionate about people ElizaBeth spent many years working as a travel reporter and television producer after graduating with high honors from University of Southern California. The work has afforded her the opportunity to explore Europe, Russia, South America, Asia, Australia and the Middle East. It has greatly influenced the way in which ElizaBeth sees a story and has created a heightened awareness for the way people around the world live today.

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