New York Fashion week was grounds for a sweet and spicy launch of YSL Beauté’s new fragrance LIBRE. Singing sensation Dua Lipa hosted the night honoring the new scent of freedom.
The exclusive party during NYFW with the brand ambassador hosted influencers and VIPs as DJ Caroline Polachek had them dancing the night away.
Lavender and Orange Blossom trees brought the exotic notes of the fragrance to exquisite party. At the event, YSL Beauté also created moments welcoming guests to discover the campaign through interactive elements, including an interactive Freedom Wall, Giant LIBRE letters and fragrance sculpture, and the opportunity to film your own Freedom Manifesto to express what freedom means to you.
The sexy cool floral scent is a perfect fit for the international star. The divine bottle is grown between France and Morocco, conceived between Paris and New York, and carries lovely notes of Orange Blossom and Lavender.
Truly it was a night to remember.
Photo: Benn Gabbe and Brian Ach / Getty Images for YSL Beauty