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Easy, Breezy, Cover Girl to Make it’s Mark in Times Square

Easy, Breezy, Cover Girl to Make it’s Mark in Times Square

They’ve been renting billboards and sponsoring the New Year’s Eve ball drop now Coty, is opening up in Times Square, with its first-ever Cover Girl store at the Crossroads of the World. The store will include a section for manicures and makeovers.

On May 4, Coty leased the five-story building (four stories plus basement) at SL Green Realty Corp.’s 719 Seventh Avenue at the corner of West 48th Street, also known as 30 Times Square. The 10,040-square-foot deal is for 10 years, and will be a flagship location. The deal includes 5,800 square feet of the building’s LED billboards.

The Cover Girl store makes sense because it’s a brand that sells its products in department stores, which are closing.

The Cover Girl store is expected to open this year.


Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret, opera and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. She has a screenplay and a TV show in the works, which she developed with her mentor and friend the late Arthur Herzog. She is a proud member of the Drama Desk and the Outer Critics Circle and was a nominator. Email:

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