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Elie Rubin’s New Team for Deskforce

Elie Rubin’s New Team for Deskforce

Deskforce CEO, Elie Rubin has announced appointment of top flight personnel to preside over a strategy that will implement effective, and quality Contact Center Services to the company’s rising number of global clients.

Deskforce is a Jerusalem based international company that offers SaaS Model Tech scalable communications platform. Formation of the company was mooted during a chance encounter in Jerusalem by old friends Elie Rubin and Daniel Leubitzin 2009. Since incorporation, Deskforce has continuously grown exponentially.  

To achieve the company’s strategy of streamlining operations and market growth, Rubin has appointed Joseph Fuerst, to the position of Chief Operating Officer. Fuerst is a career professional who has held key senior positions at ClickTale, and SimilarWeb including critical positon of VP Sales with WalkMe. 

Additionally, Ohad Sherman takes up key position of Chief Finance Officer. Ohad is a finance expert with notable experience in startups and publicly quoted companies. His background in IT, Software and Advertising were key factors influencing his consideration. Both Fuerst and Ohad have been appointed to sit in the board of Deskforce.

Rubin has further restructured his multi-talented workforce with a shift in upper management movementDeskforce Co-Founder Daniel Leubitz takes up position of Chief Marketing Officer to enhance the company’s brand equity and establish market leadership. 

Jerusalem is the center of the world’s oldest religions that have impacted human spirituality for centuries. The company’s constellation of talented and multi-ethnic workforce is a reflection of Jerusalem’s rich cultural diversity. The Jerusalem office support staff, including developers and engineers are a dependable mix and match comprising of Arab Muslims, Christians, Jewish immigrants from France, Russia, Mexico, Ukraine, and Charedi native Israelis. 

With an increasing number of Arab companies’ onboarding as clients, 20 of Deskforce employees are Arab Muslims who competently handle the company’s Arabic Customer Support desk. The company has witnessed exponential growth to be ranked the 9thfastest growing tech company in Israel. 

In addition to the over 10,000 daily clients served from the Jerusalem offices, Tel Aviv and Sofia in Bulgaria, the company has also boosted its portfolio to provide contact center services through clients from Jordan, Kuwait, Saudi Arabia, France, Russia, and the United Kingdom. 

Elie Rubin is an astute corporate strategist with a reputable track record in hyper-growth technology startups, and considers his team of 40 employees as family and loyal business partners.


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