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Fashion and High Society

Ellen DeGeneres Creates Clothes For Walmart.

Ellen DeGeneres Creates Clothes For Walmart.

Ellen DeGeneresy lifestyle company ED by Ellen, will offer a new, gender-neutral clothing line at Walmart next month, inspired by her own style. This isn’t DeGeneres’ first foray into the branding game. In 2014, she founded luxe lifestyle company E.D., offering clothing, home goods and  pet products. She partnered with Gap to release a kids clothing line and later created a variety of shoes and sneakers, perfect for dancing on The Ellen Show.

EV1  short for “everyone,” will launch on Walmart.com in September with select pieces debuting in 2,300 Walmart starting today. Each of the 60 clothing styles — including denim, tees with inspirational phrases, shoes and accessories — costs $30 or less, are gender neutrality and new designs will be introduced seasonally.

In a statement, DeGeneres says the inspiration behind the line is “Adorableness. Is that a word? The biggest inspiration was actually inclusiveness. That’s definitely a word. EV1 promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.”

The inspiration comes from DeGeneres’ gender-neutral personal style — she frequently sports sleek watches, sneakers and blazers on her show, along with her staple jeans and T-shirts — and comes at a time when gender-neutral clothing as a category is gaining traction in the fashion industry.

 

 

Fashion and High Society

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email: suzanna@t2conline.com

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