MvVO Art Launches AD ART SHOW
Fashion and High Society

Ellen DeGeneres Creates Clothes For Walmart.

Ellen DeGeneres Creates Clothes For Walmart.

Ellen DeGeneresy lifestyle company ED by Ellen, will offer a new, gender-neutral clothing line at Walmart next month, inspired by her own style. This isn’t DeGeneres’ first foray into the branding game. In 2014, she founded luxe lifestyle company E.D., offering clothing, home goods and  pet products. She partnered with Gap to release a kids clothing line and later created a variety of shoes and sneakers, perfect for dancing on The Ellen Show.

EV1  short for “everyone,” will launch on in September with select pieces debuting in 2,300 Walmart starting today. Each of the 60 clothing styles — including denim, tees with inspirational phrases, shoes and accessories — costs $30 or less, are gender neutrality and new designs will be introduced seasonally.

In a statement, DeGeneres says the inspiration behind the line is “Adorableness. Is that a word? The biggest inspiration was actually inclusiveness. That’s definitely a word. EV1 promotes kindness and love and diversity. We wanted it to appeal and be available to as many people as possible. Plus, it really is adorable.”

The inspiration comes from DeGeneres’ gender-neutral personal style — she frequently sports sleek watches, sneakers and blazers on her show, along with her staple jeans and T-shirts — and comes at a time when gender-neutral clothing as a category is gaining traction in the fashion industry.



Fashion and High Society

Suzanna, co-owns and publishes the newspaper Times Square Chronicles or T2C. At one point a working actress, she has performed in numerous productions in film, TV, cabaret and theatre. She has performed at The New Orleans Jazz festival, The United Nations and Carnegie Hall. Currently she has a screenplay in the works, which she developed with her mentor and friend the late Arthur Herzog. She was the Broadway Informer on the all access cable TV Show “The New Yorkers,” soon to be “The Tourist Channel.” email:

More in Fashion and High Society

How to Look Fashionable During Vacation in a Tropical Country

WriterJanuary 19, 2019

Plastic Surgery 101: What To Expect Before And After The Procedure

WriterDecember 4, 2018

Style Trends: Winter 2018 Edition

WriterNovember 29, 2018
Iris Apfel

Iris Apfel Returns to STORY Tomorrow!

Suzanna BowlingNovember 26, 2018

Experimenting With Tanks -The Immensely Popular Global Menswear

WriterNovember 12, 2018

Beautiful Victory this Season with Triumph

ElizaBeth TaylorNovember 11, 2018

Always Look Put Together: 7 Tips

WriterNovember 7, 2018

Top Five Spring And Summer Hairstyle Trends This 2019

WriterOctober 31, 2018

92Y Fashion Icons with Fern Mallis: Peter Marino

Suzanna BowlingOctober 21, 2018