On April 10th, European Wax Center and Ellevate Network hosted a mindblowing panel at SubCulture in New York City to discuss the Pink Tax, the extra amount of money women pay, for everyday products and services, just for being women.
Sherry Baker, President of Marketing and Product Development, moderated panelists including Gender Fair Index Founder Amy Cross, Berlin Cameron President Jennifer DaSilva, NYC Department of Consumer Affairs Assistant Director of Asset Building Programs Grace Louis & Boxed Director of Vendor Marketing Nitasha Mehta.
To begin the informative discussion updates were shared on European Wax Center’s #AxThePinkTax campaign that launched its second year this April.
Guests were outraged to learn that every year the average woman pays an extra $1,351 just for being women. Panelists took the stage to discuss how they have been actively fighting against gender pricing discrimination within their companies and everyday lives- and how we, as consumers can each help ignite change.
Afterwards, attendees networked, viewed side-by-side comparisons of gender pricing discrimination and calculated how much they have lost to The Pink Tax in their lifetime at EWC’s #AxThePinkTax on-site activation area.
For more information and how you can become active with the campaign visit www.axthepinktax.com.