On the morning of Wednesday, October 17th, a distinguished group of New York women joined Sherry Baker, President of Marketing and Product Development of European Wax Center, at an exclusive breakfast at The Fashion Institute of Technology to discuss the Pink Tax, the extra amount of money women pay, just for being a woman for everyday products and services.
During the breakfast, Ms. Baker gave a presentation about The Pink Tax and European Wax Center’s #AxThePinkTax campaign that launched in April 2018 and continues to gather steam. Guests were shocked and appalled to learn that every year the average woman pays an extra $1,351 just for being a woman! European Wax Center’s #AxThePinkTax campaign was created to raise awareness and education about this issue and in turn, ignite change to help level the playing field for women.
Among the attendees were Ladies Get Paid Founder Claire Wasserman, Chairwoman & Co-Founder of Batallure Beauty Robin Burns-McNeill, Co-Founder of Ash & Ames Jewelry Amy Nobile, Founder & CEO of Covey Club Lesley Jane Seymour, Andrea Greeven Douzet of Empire Global Ventures, Founder of SohoMuse Consuelo Vanderbilt Costin and Blair Voltz Clarke of Voltz Clarke Gallery, among others.
Following the breakfast and discussion, Dr. Valerie Steele, Director and Chief Curator of The Museum at FIT, hosted guests on a private tour of the new FIT exhibition PINK: The History of a Punk, Pretty Powerful Color.
*A 2015 study by the NYC Department of Consumer Affairs compared nearly 800 products from more than 90 brands and found a striking price difference in items marketed to women; on average, products for females cost 7% more. The study also cites that women pay more for everyday essentials, such as body wash and conditioner, adding up to a whopping $1,351 per year (according to a 1994 study). Adjusted for inflation (from 1994 to 2018), that amounts to $2,248.65 in 2018, or roughly $182,140 in a women’s lifetime, if that average remained the same over 50 years.
For more information about the Pink Tax, visit www.axthepinktax.com.