Explore The Magical Wizarding World at the Harry Potter New York Flagship Store

Looking for a warm indoor escape in NYC? Whether you need to stock up on exclusive Harry Potter merchandise or want to discover the Wizarding World in a new way, the Harry Potter New York flagship store is the perfect place that combines magic and fun.  

Located at 935 Broadway (corner of 22^nd street), the store is decorated with breath-taking design, exquisite craftsmanship and hand-crafted props. Visitors can immerse themselves in exciting interactive elements that truly make them feel like they’re one of Hogwarts’ newest students. Some of these magical experiences include:  

• Virtual Reality Adventures* – Escape the busy streets of NYC and enter the magical Wizarding World with the store’s full sensory VR adventures: “Chaos at Hogwarts” and “Wizards Take Flight.” To purchase your tickets, visit here. *Masks are required
• The Butterbeer Bar – Despite the back-and-forth New York temperatures, this sweet butterscotch treat, along with other goodies at the Harry Potter New York Butterbeer bar, can be the perfect cure to keeping you warm.
• The Wand Shop – Discover which wand will choose you! The Wand shop is home to a huge selection of wands inspired by characters, locations, and props from the Wizarding World, including the Golden Snitch wand — exclusive to Harry Potter New York. And, don’t miss the interactive wand table, where you can learn more about a wand’s history and even enter a wand duel!
• House of MinaLima – Step into the world of Harry Potter with hand designed prints of the Daily Prophet covers, Harry’s Hogwarts acceptance letter and the Quibbler by MinaLima in a space modeled after their iconic London Shops.
• Things That Must Be Named – The destination for personalization includes engraving a wand, embossing a journal, or embroidering a House robe with your name.

Wizards can even unlock exclusive behind-the-scenes facts, figures, and videos by downloading the Harry Potter Fan Club App. Find various Enchanted Keys throughout the store and discover the secret code to win a free souvenir. Let us know if you’re interested working on any NYC winter things-to-do roundups where the Harry Potter New York store could be a magical fit. We’d be happy to share any additional images and assets as well if interested.